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101 Ways Online to Promote Your Next Blog Post

101 Ways Online to Promote Your Next Blog Post

by Kim Roach

So…. you just pushed “Publish” on your blog.

Your masterpiece is now live.

Unfortunately, the only people who came to the party were your mom and your grandma.

You refresh your statistics every five minutes.

But that thing must be broke.

Or…

Maybe you just need a better plan.

Better yet…

“The Ultimate Blog Promotion Checklist”

101 ways to increase your traffic, comments, shares, and subscribers!

Follow this list. Print it out. Tape it to your desk.

And most importantly… Use it!

(Quick Note: You don’t need all of them 🙂 Even just a handful could get you to your first 1,000 visitors.)

Ok… enough talk.

Let’s get to work…

create irresistible content

1. Create EPIC Content.

Creating EPIC content is BY FAR the best way to attract thousands of visitors from social media AND from Google. Thousands of new articles are being published EVERY hour online. You must create massive value to stand out from the crowd.

I don’t care if you only publish 2-3 articles per month. Just make sure those articles are EPIC 2,000+ word blog posts that people can’t help but share. Then, spend the rest of your time promoting that content.

Resources:

How to Create Epic Content
Write Epic Shizzle
A Real-Life Example (and Analysis) of Epic Content Gone Viral

2. Write LONGER posts.

Blog posts with 2,000+ words have proven to rank higher on Google and receive more social media votes.

Here’s an interesting article on how content length affects rankings, backlinks, and social media shares.

3. Make Sure You Have an Irresistible Headline.

Your headline will determine whether or not people click on your article.

Your title MUST sell the click.

The headline is what people will see in their email, on Twitter, Facebook, and Google Plus.

One sentence that must grab people by the eyeballs and pull them into your content.

And don’t forget… your headline is surrounded by thousands of others. This is especially true on social media.

So make it count!

You’ve got ONE shot.

Resources:

How to Write Magnetic Headlines
101 of the Best-Performing Email Subject Lines

4. Send An Email To Your Subscribers.

Email is the HOLY GRAIL of content marketing. It allows you to build instant momentum to EVERY blog post.

It’s a bit like holding a magic wand. With the push of a button you can send thousands of visitors to your latest blog post, your latest podcast episode, your latest YouTube video, or ANY other page for that matter. Email trumps ALL.

Quick Tip: Send a second email 2-3 days later to the subscribers who DID NOT open the initial email. We’ve used this strategy in our own business to get a 1,000 extra visitors to some of our best articles. Simply change the subject line and the intro.

So simple… But so few people are doing it.

5. Use Rich Multimedia in Every Post.

Great content will get you in the door. But you also need BIG, beautiful images to make sure your article stands out. This is especially true since your featured image will be shown each time someone shares your article on sites like Facebook, Google Plus and Pinterest.

We are living in a world of Rich Media. Images. Video. Animated Gifs. Infographics. And Slideshare Presentations.

Bedazzle your content!

Resources:

53+ Free Image Sources For Your Blog and Social Media Posts

Learn how to create great photos in Canva!

 

6. Make sure your blog has social sharing buttons on EVERY post.

Sharing buttons make content 7 times more likely to spread.

Make it easy for your readers to share your content.

There are a number of WordPress plugins that make this super easy. My favorites include Digg Digg, Easy Social Share Buttons, and the sharing module inside Jetpack.

Social Media Syndication

Social Media has become one of the main traffic sources for the majority of blogs online. Here at BuzzBlogger.com – Twitter, Facebook, and Google Plus drive over half of our traffic.

If you’re creating ANY kind of content online, you need to be engaging on social media.

It’s one of the best ways to spread your content around the blogosphere.

Like dropping a pebble in the water, the ripples can spread far beyond your own tribe.

7. Share your blog post on Twitter.

Twitter is a hot spot for sharing and spreading great content. It’s one of the first places that we share our latest blog posts. But there are also some cool tips and tricks you can use to maximize the traffic and exposure of your tweets.

Quick Tips:

  • First, include a great image with your tweet. Which allows you to immediately stand out in the Twitter feed. Recommend Image Size: 1024px x 512px(You’ll need a minimum of 440px x 220px for your image to appear expanded.)
  • Also be sure to ask for retweets in your post. Salesforce found that tweets that ask followers to “Retweet” receive 12x more retweets than those that do not. Use sparingly. But sprinkle it in here and there to maximize your reshares 🙂

8. Schedule 5-7 additional tweets to go throughout the week.


You can automate this using Buffer, one of my favorite social media tools.

One of the most prolific social media giants online, Guy Kawasaki, retweets his content four times (8-hours apart).

This allows you to reach more of your audience and hit multiple time zones.

But be sure to use different headlines and hooks for each tweet.

Resources:

How to Test Blog Post Titles with Twitter
17 Twitter Marketing Tips from the Pros

9. Optimize your hashtags with RiteTag.com.

Simply enter your tweet and RiteTag helps you choose the best hashtags for maximum traffic and exposure.

10. Share your blog post on Facebook.

Facebook is our top social media traffic referral. And although many people are claiming that the “sky is falling” from decreased organic reach in the News Feed.

The fact of the matter is… regardless of which social media platform you’re using, you’re never going to get 100% of your followers to see ALL of your content.

That being said, Facebook is STILL one of the best places to promote and share your content.

And it’s at the top of our list 🙂

To get the most out of your Facebook post, be sure to include a BIG, eye-catching image. The recommended image size is 1200px x 628px. This ensures that your image shows up nice and clear in the News Feed using the most possible virtual real estate.

How to Improve Your Facebook News Feed Performance

11. Post to any relevant Facebook Groups.

If you’re active in some related Facebook groups, you can share your latest blog post with the group. Just remember to do it sparingly. And above all, make sure you’re providing VALUE to the group FIRST before you share any of your own content.

12. Share your blog post on Google Plus.

I personally love Google Plus. Largely because of the interesting, intelligent conversations that take place there every day.

And it’s also one of our highest traffic referrals.

But should you be on Google Plus?

(Google Plus can send a LOT of traffic. But that’s only IF your target market hangs out on Google Plus. Where you spend your efforts should be directly related to WHERE your target market hangs out online. Is your audience on Facebook? Twitter? Pinterest? Instagram?

Find out where YOUR community hangs out and focus your efforts there.)

You do NOT need to be everywhere. You need to be where YOUR market hangs out.

A lot of people get drawn into thinking they have to be on EVERY social media platform. They end up getting spread too thin and effective on NONE of them.

Resources:

A Complete Guide to Google Plus Marketing

10 Smart Tips to Leverage Google+ for Increased Web Traffic

How to Schedule Google Plus Posts

13. Share your blog post with 3-5 Google Plus Communities.

Google Plus Communities are the ‘secret sauce’ inside Google Plus.

They’re basically large groups of people based around common interests. Kind of like mini-forums.

First, start engaging with 5-10 related communities. By this I mean joining in on the conversation. Adding value. Voting up OTHER people’s content.

Like any social media platform – you need to provide VALUE first.

Engage first.

Then, whenever you have a really good blog post that you’d like to share – simply post a link to your favorite 5-10 related communities.

Then sit back and watch the traffic roll in 🙂

That’s the beauty of this particular strategy. You don’t need thousands of followers to tap into existing traffic.

Resources:

How to Post on Google Plus and Get Results – One of my favorite posts!
A Complete Guide to Google Plus Communities
29 Essential Tips from the Top Google Plus Geeks

14. Share your article on LinkedIn.


Be sure to share your blog post on your LinkedIn page. Include an optimized image if possible.

LinkedIn is the perfect platform for content related to productivity, careers, marketing, leadership, or success. You can browse some of the most popular topics on LinkedIn Today.

Resources:

How to Benefit From the LinkedIn Publishing Platform
Jeff Bullas Case Study on the LinkedIn Publishing Platform

15. Share your blog post in related LinkedIn Groups.

LinkedIn Groups are kind of like Google Plus Communities. They’re mini-forums centered around a specific topic. Plus, there are a LOT of interesting conversations going on in these groups.

Find related groups within your industry and start engaging! Comment on other people’s posts. Add value. And whenever you have a great new blog post, you can start a conversation and share it in a few of your favorite LinkedIn Groups.

Here are a few of my favorites…

B2B Content Marketers: 7,097 Members
Content Marketing Group: 9,652 Members
Social Media – 3,943,747 followers
Digital Marketing – Members: 620,113

You can also use groups to promote the content you publish directly on LinkedIn using the LinkedIn Publishing Platform.

16. Send out a LinkedIn Announcement if you have your own LinkedIn Group.

If you are a group manager, LinkedIn allows you to send up to one group announcement per week to your members. This announcement will get sent directly to their inbox and posted as a featured discussion within the group.

You could even do a weekly roundup each week of the best content from around the web.

Sending you extra traffic to your own posts and providing your readers with curated links on their favorite topic.

17. Share your blog post on Pinterest.


Your image is KEY here. Be sure to use a BIG, beautiful image with the title text in the image itself.
Images with text get more clicks because it lets the reader know that there’s more to see.

Recommended Image Size: 736px wide x 1128 px high

This size stands out nicely in the stream of pins. And it looks great on mobile screens as well.

Resources:

How to Drive Traffic with Pinterest

18. Share your blog post on Pinterest Group Boards.

Pinterest can send you a LOT of traffic.

But… it can be tough to get that first bit of momentum going.

Fortunately, there’s a simple solution.

Pinterest group boards!

Pinterest group boards are very similar to regular Pinterest boards. With ONE very important difference. In addition to the board creator, OTHER people are also allowed to pin.

So it’s a collaborative board.

This allows you to get in front of a pre-built audience without doing months of hard work building your own following. Using Pinterest Group boards, you can quickly build your following, increase your repins, and grow your blog traffic.

But first you must be accepted as a contributor.

The instructions for becoming a board contributor are usually in the description.

Once you’ve been accepted, start contributing value to the group board.

Pin some good content. OTHER people’s content. Comment on other people’s pins. Engage with the community. Become a resource.

Then whenever you have a really good blog post to share, you will have earned the opportunity to pin it in the group board.

And they will happily pass it along 🙂

If you’re looking for popular group boards within your topic, my favorite resource is PinGroupie.com.

19. Optimize Your Open Graph Data.

Make sure your posts look great when shared on Facebook, Twitter, Google+, Pinterest, and LinkedIn.

Use the NextGEN Facebook WordPress plugin to optimize your blog post for social media sharing. This plugin allows you to customize your Open Graph data, Setup Pinterest Rich Pins, Twitters Cards, and more.

This ensures that when someone clicks on the retweet, like, or pin it button on your post. It will share the proper title, image, and description that YOU want to be shared.

Social Media Tips & Tricks

20. Find the best time to promote your content.

Optimize your social sharing using tools like Timing Plus and Tweriod.

Here’s a Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog
Posts at the Best Time.

21. Pin your blog post to the top of your Facebook Wall.

Anytime you have a special blog post or promotion, be sure to “Pin” it to the top of your Facebook Wall.

22. You can do the same thing on Twitter.

Pin your latest blog post to the top of your Twitter Wall.

23. When you mention someone in your post, also be sure to @ mention them in your tweet.

This is one of the most effective strategies we’ve found for promoting our blog posts.

Be sure to link out to at least 25 well-known bloggers in your industry. I like to link to specific articles that provide extra value for the reader. That way whenever your blog post goes live, you can send them a quick email to let them know they’ve been featured.

Plus, you can also @ mention them in your tweets.

Pretty cool!

And a great way to meet new bloggers 🙂

24. Use popular hashtags in your tweets.

This should be used sparingly. But it can be a great way to get additional exposure on sites like Twitter and Google Plus. You can use RiteTag.com to help choose the best hashtags for your content.

25. Setup Twitter Cards for Your Blog.

Twitter Cards give you expanded options beyond what you get with an ordinary tweet.

It’s like a tweet with superpowers 🙂

You get 70 additional characters for the title, and 200 additional characters for your description. You can also use larger images.

But… it gets even cooler.

Twitter cards also allow you to capture email addresses (directly from the Twitter feed!)

The lead generation card allows your readers to share their Twitter email address with a single click.

Pretty cool!

Here’s an example…

Resources:

100+ Bite-Sized Tips To Get You More Social Shares (And Traffic)
The Complete Guide to Twitter Cards
Twitter Cards for Blogs: How to Set Them Up

26. Tag influencers in your Google Plus Post. (They will be notified.)

Google will instantly notify users when they’ve been tagged in a post. So be sure to ‘tag’ all the bloggers that you’ve linked to in your article. They will get a notification, come check out your articles, and many of them will then re-share it.

It’s way more tempting to share stuff that we’ve been featured in 🙂

27. Place links in the middle of your tweet.

Research has shown that links placed about 25% of the way through a tweet receive much higher clickthrough rates thank links placed at the end of a tweet.

28. Include a retweet link in your emails.

You can include a retweet link directly in your email so that your subscribers can easily share your article with just one click. You can do this using a cool tool called ClickToTweet.com.

Here’s a quick tutorial.

29. Include Click to Tweet Boxes in your blog post.

This is one of the easiest ways to increase the number of retweets you get on any article. Plus, they’re a lot of fun!

You can include 2-3 retweet boxes per article. Simply pull out the best quotes from your content and allow your readers to retweet those quotes with ‘one-click’ via a Click to Tweet box.

You can also do this using plain text as well.

30. Facebook Post Swaps.

Here’s a fun twist on the traditional ad swaps. You can partner with related bloggers and help share each other’s content. You share their content via a Facebook post in exchange for them promoting your content to their Facebook audience. It’s a win-win. And it’s a lot of fun!

31. Tweet Swaps.

Same idea here. You can partner with other bloggers to exchange tweets. This helps both of you to reach a new, extended audience.

32. Thank everyone who shares your content. (Because they’ll do it again.)

It’s a simple thing. But saying thank-you goes a LONG way.

You can find out the top influencers who have shared your post using free tools like Topsy and BuzzSumo.

Niche Social Bookmarking Sites

33. Submit your post to BlogEngage.com (Business)

34. Submit your post to BizSugar.com (Business)

35. Submit your post to Blokube.com (Blogging)

36. Submit your post to Kingged.com (Internet Marketing)

37. Submit your post to Inbound.org (Business)

38. Submit your post to GrowthHackers.com (Business & Growth Hacking)

39. Submit your post to Hacker News (Startups, Programming, Technology)

40. Submit your post to Dzone.com (Programming & Website Development)

41. Submit your post to Sharebloc.com (Business)

42. Submit your post to Filmwatch.com (Films)

43. Submit your post to N4G.com (Gaming)

44. Submit your post to Techspy.com (Technology)

45. Submit your post to 11×2.com (Sport)

46. Submit your post to DesignFloat.com (Graphic Design)

47. Submit your post to TheWebBlend.com (Web Design, Programming, WordPress, & Photography)

48. Submit your post to Care2.com. (Green Lifestyle)

49. Submit your post to Designm.ag (Design News)

50. Submit your post to InstantShift.com (WordPress & Design)

Social Sharing Communities

51. Share on JustRetweet.

This is my go-to site for getting our first 25-30 social shares.

JustRetweet is a social sharing community where members work together to promote each others content. You get credits for retweeting or liking other people’s blog posts. With those credits, you can submit your own content and get retweets, Facebook likes, and Google Plus One votes for your own content.

But you can also just pay for credits. This is what I personally do because it saves me a ton of time. Plus, it’s super affordable. You can buy 10,000 credits for $35. Or… if you just want to dip your toe in the water, you can buy 2,000 credits for just $10 bucks.

This is by far one of my favorite ways to get that first initial boost of traffic and social shares.

52. Share your content on ViralContentBuzz.

This is another social sharing community where you can earn credits and submit your own content for increased social shares.

ViralContentBuzz makes it easy to get more social shares on Twitter, Facebook, Pinterest, and StumbleUpon.

53. Share your blog post on Triberr.

Triberr is another one of my favorite social sharing communities. It’s essentially is a community of bloggers who read and share each others content. Kind of like a huge blogging alliance.

But like all social platforms, you need to take time to engage and interact with the community first. Give first. Provide massive value and Triberr can send you hundreds of highly targeted visitors every week.

 

 

54. Submit your blog post to related Scoop.it pages.

Scoop.it is a content curation platform that allows users to create an online digital newspaper. Basically a curated list of content around their favorite topic – created in an elegant, magazine-style format.

Best of all though… content curators are always looking for great content to share.

And scoop.it makes it easy to recommend your latest blog post.

First you’ll need to sign up for an account on Scoop.it.

Then find a popular Scoop.it page around your topic. (You can use the search box to find hundreds of related pages.)

Then simply hit the ‘Suggest’ link at the top of ANY Scoop.it page.

If you’ve created some truly GREAT content, the creator is likely to share it.

And send some traffic your way 🙂

55. Submit your blog post to related Paper.li pages.

Paper.li is an online newspaper similar to Scoop.it.

They allow content curators to curate their favorite articles, photos, and videos all on one page.

You can search for related papers on their Newsstand.

They even have collaborative papers! (Kind of like Pinterest Group boards where multiple people can contribute content.)

Paper.li doesn’t have a ‘Suggestion’ form like Scoop.it. But you can find contact information for most of the curators on their profile page.

So when you have something worth sharing, I recommend emailing at least 10 of the top Paper.li curators.

Are you creating great content on a weekly basis?

If so, you can get hundreds of new visitors per week from content aggregators.

56. Submit your site to sites like AllTop.com, Affposts.com, AffBuzz.com, and AffDaily.com.

These are content aggregators that pull in the best content from around the web.

AllTop.com is perfect for ANY blogger because they have sections for almost every topic under the sun.

Simply find a relevant category and submit your blog at http://alltop.com/submission/

Or – if you have a site related to affiliate marketing, SEO, or blogging then you can get hundreds of new weekly visitors from sites like BloggerScope.com, Affposts.com, AffBuzz.com, and AffDaily.com.

Paid Content Promotion

Native advertising is going mainstream in 2015.

Paying a little bit to promote your content is like throwing gasoline on the fire.

You can ramp up your results quickly using Twitter, Ads, Facebook Ads, Promoted Pins,
Reddit Ads, and StumbleUpon Paid Discovery.

Let’s look at each in a bit more detail…

57. Promote your blog post using Twitter Ads.

Twitter allows you to promote your content directly inside the Twitter News feed.

You can target your ad to be shown to the followers of specific accounts.
So for example, I can show my tweet ONLY to people who follow Pat Flynn,
Frank Kern, Amy Porterfield, and Michael Hyatt.

I can also target by location, age, and gender.

This allows you to get your content in front of some highly targeted traffic.

They also make it super easy to split-test 3-4 tweets to see which one
performs best.

Another really cool feature that I LOVE about the Twitter Advertising platform
is they will actually tell you how all of your different targets are performing.

So if I’m targeting followers of @patflynn, @AmyPorterfield, and @MichaelHyatt,
Twitter will tell me the conversion rate for EACH individual handle.

So now I can tweak my ads for even better performance.

I would do cartwheels around the room if Facebook implemented this feature 🙂

Plus, Twitter also has the added benefit of potentially having a Tweet go viral.

If you’re just getting started with paid advertising, Twitter makes it super easy to dip your toe in. It’s like turning a water spout on your traffic.

Resources:

Case Study: How I got 1000+ clicks for $25 on a Twitter Ad.

[Case Study] – How We Got 198% ROI Using Twitter Advertising

How I got a click-through rate of 16% on Twitter Ads

 

58. Promote Your Blog Post Using a Facebook Ad.

Facebook offers some of the most targeted traffic online.

You can target moms who love scrapbooking, foodies in Virginia, or photographers over 40.

If you want to target males in their early 30’s who work for Microsoft, you can do that as well.

On Facebook, the sky is the limit.

If you have great content, it deserves an audience.

And Facebook ads are one of the fastest and most cost-effective ways to do that.

Resources:

How to Use Facebook Ads to Promote Your Blog Content
What’s Working NOW in Facebook Advertising – A REALLY good video with FB Ad Expert Curt Maly.

7 Lessons Learned from 567 Facebook Ad Campaigns in One Year

– Bookmark It!

Why Every Business Should Spend at Least $1 per Day on Facebook Ads

 

59. Promote Your Blog Post Using LinkedIn Sponsored Updates.

LinkedIn allows you to reach the world’s professionals directly inside their news feed.

You can share and amplify your content via Sponsored Updates. As long as you’ve created great content, your blog post will start to spread naturally within the LinkedIn network.

LinkedIn Ads are definitely a bit pricier than the other networks. But if you’re in the B2B market, it’s a great source of VERY high-quality traffic.

60. Create a StumbleUpon Ad and Promote Your Content for 10 Cents a Click.

stumleupon

I’ve had good luck with StumbleUpon ads.

Where you can drive some huge traffic for just 10 cents per click.

And the cool thing about StumbleUpon is that it can also create a LOT of viral traffic as well. If the StumbleUpon community likes your content and continues to “stumble” it, then your content starts showing up organically on StumbleUpon.

So you can pay $25 on paid Stumbles and if you get a lot of up votes and your content gains momentum, you can get hundreds (and often thousands) of additional FREE visitors.

This is our goal whenever we create paid campaigns on StumbleUpon.

Plus, the cool part about StumbleUpon is that they often send traffic spikes to your website LONG after the initial campaigns.

We’ve used this more for our lifestyle blogs than for the IM market.

But we’ll be testing both in 2015.

61. Promote Your Content with Reddit Ads. (Untapped)

Reddit is a bit more “under-the-radar” than the other platforms, but it has a pretty cool self-serve advertising platform that’s surprisingly affordable.

You can advertise on almost any Sub-Reddit with a sponsored link. Your ad appears at the top of the page with your headline and a small image. Reddit has a flat-rate fee of $0.75 CPM for self-serve advertising. (75 cents per 1,000 views)

If you create a compelling ad and choose good targeting options Reddit can be an excellent place to promote your content and build your “retargeting pool”.

Quick Tip: Tell a story in the headline of your Reddit Ad.

Resources:

How to Make Your First $1,000 with Reddit Ads

The Ultimate Guide to Advertising on Reddit

The Advertiser’s Guide to Surviving Reddit

 

62. Promote Your Best Content with a Promoted Pin.

If you have a blog about fitness, fashion, weddings, home decor, gardening, crafts, homeschooling, or photography, then you MUST be on Pinterest.

You can also pay to amplify your content using “Promoted Pins”.

You can use promoted pins to increase your traffic and get more repins. If your pin gets a lot of organic engagement and repins, you’ll also end up getting a lot of free traffic as well.

That’s one of the biggest benefits of promoting your content on the top social media platforms. If your content gets a lot of likes, repins, and tweets, then momentum starts to take over. You can spark the fire with $25 worth of advertising and then let the organic side do it’s magic.

Resources:

How to Use Pinterest Promoted Pins

63. Amplify your content through sites like Outbrain, nRelate, Taboola, and Zemanta.

These are content discovery networks that feature your articles on sites like CNN.com, Forbes, ESPN and the New York Post. You select a daily budget. Max CPC. And you only pay when someone clicks on your article.

Plus, it’s super easy to get started. All you have to do is submit your RSS feed or upload a list of your URL’s.

Another excellent way to extend the reach of your content.

blogger outreach

64. Send a Personalized Email to 100 Bloggers Within Your Industry.

(This is THE most effective strategy we use for blog promotion – outside of paid advertising.)

In fact, if you ONLY used just this one strategy, you could still generate 90% of the results.

We’ve used blogger outreach to generate 10,000+ visitors to a single blog post.

Here’s our formula…

If you have a valuable piece of content that you want shared around the blogosphere, the very best thing you can do is to contact 100-200 related bloggers.

You can find related bloggers using sites like:

Topsy.com
BuzzSumo.com
Alltop.com
WeFollow.com
Twellow.com
CircleCount.com

Create a list of 100 influencer’s in your market.

You can do this within Excel or using a more sophisticated program like BuzzStream.

After you’ve built your list you’ll need to send a personalized message to each blogger.

This works out even better if you’ve included a link to their website in the article itself.

Here’s a sample email…

Subject Line: I Love Pat Flynn! (and your latest podcast 🙂

Hey Pat!

Just wanted to send you a quick note to let you know
how much I enjoyed your latest podcast with Neil Patel.

ROCKIN!

Shared it on Facebook and encouraged all of my readers
to listen in as well.

Also wanted to let you know I’ve included SmartPassiveIncome.com
in our latest blog post at:

http://mytrafficmentor.com/23-steps-to-100000-visitors/

Would love to know what you think.

Thanks so much for all that you do!

Cheers,

Kim

Resources:

(Step-By-Step) How to Find the Top Influencers
Blogger Outreach: How to Get Influencers to Promote Your Content for Free
23 Influencers Share How To Get On The Radar Of Influential People

barebones seo

I believe in Barebones SEO.

That means that my primary focus is on creating GREAT content.

That’s what Google wants most.

But there are also a few key things you should be doing to optimize your site (and your pages) in such a way that Google is more likely to reward you with traffic and high rankings.

65. Keyword Optimize Your Post.

One of the most important things you can do to optimize your blog post is to use a keyword-rich title.

Now, keep in mind here I am NOT talking about keyword stuffing.

I’m talking about making sure you have a title that includes the main keyword phrase that you’d like to rank for. Wrapped in an irresistible headline.

Here are a few examples…

The Ultimate Guide to Content Marketing
100+ Content Marketing Tools
51 Bite-Sized Tips for Promoting Your Blog

I personally like to make sure that the main keyword phrase gets at least 1,000 searches per month in Google. I have a few other criteria as well but unfortunately that will have to wait for another article 🙂

If you’re looking for a few keyword research tools, my #1 recommendation is Long Tail Pro.

I also like to use SEMRush.com to quickly find the search volume for a specific keyword.

And if you’re looking for some long tail keywords, definitely check out Keywordtool.io.

66. Include a Related Video or Slideshare Presentation INSIDE Your Blog Post.

It’s no mystery that Google is looking for high-quality content.

One of the ways they measure quality is by how long someone stays on your website.

And one of the best ways to keep people on your site longer is to include a video inside your content. People simply can’t resist clicking that little “Play” button.

Plus, you’re also providing MORE value to your readers. And don’t worry if you don’t have your own video – there are 1,000’s of high-quality videos you can choose from on YouTube. Simply find one that will add value to your article and grab the embed code.

67. Optimize Your Internal Link Structure.

Although Google’s algorithm has changed drastically over the years, high-quality backlinks are still important. But many people don’t realize that the INTERNAL link structure within your own website is also very important.

You’ll notice that sites like Wikipedia and Amazon.com dominate the search engines. Often times it seems that they come up for nearly every keyword. But you’ll also notice that they have a MASSIVE internal link structure. Especially Wikipedia. Every page on their site has 50+ links to other RELATED pages within Wikipedia.

This has two benefits. One, it keeps people on your site longer. And two, this massive internal web increases the link juice to each page on your blog, giving you a bump in the search engines.

So go through your website and find related phrases INSIDE your content where you can link to OTHER blog posts within your own website. I recommend 5-10 internal (contextual) links per page.

68. Link to Related Articles at the END of Each Blog Post.

You can do this quite easily using a WordPress plugin like YARPP or Related Posts by Zemanta.

This is an easy way to keep people on your site longer AND provide extra value.

69. Make Sure Your Site Runs Fast.

Matt Cutts has made it clear that site speed is a factor that Google uses in their algorithm.

Their goal is to create the best possible user experience. And if your site loads slowly and they bounce back to the search results, they look at that as a sign of low-quality.

So be sure that your site loads quickly!

If you’re using WordPress (which I hope you are 🙂 you can use a plugin like W3 Total Cache to dramatically speed up your load times.

Also make sure that you optimize all of your images. Photos can really slow down your load times. But you can easily reduce the file size of any image using a tool like Kraken.io. They have a WordPress plugin as well.

You can also use a content delivery network like Max CDN.

Those 3 simple things will dramatically speed up your load times, improve your visitors experience, and possibly even increase your Google search rankings!

Resources:

15 Easy Ways to Speed Up Your WordPress Blog

70. Put relevant keywords in your image “Alt” tags.

Don’t forget your images can be searched too! So be sure to put relevant keyword phrases in your image alt tags. It also helps to put one in the filename. This will improve your on-page SEO but it can also increase your traffic from Google’s image search as well.

Recycling Your Content

71. Create An Audio Version of Your Blog Post.

Create an audio version of your blog post and distribute it through sites like SoundCloud, iTunes, and Stitcher Radio. You can record your blog post using free software like Audacity. Or you can simply record directly on Soundcloud. This gives your audience multiple ways to consume your content. Plus, it exposes your content to a new audience.

Resources:

How to Start a Podcast – Pat Flynn’s Complete Guide

72. Turn your article into a PowerPoint Presentation.

Turn your article into an engaging PowerPoint Presentation with a slide for each main point in the article. Then share and syndicate on sites like SlideShare.net.

(Quick Tip: Be sure to include a link back to your blog post in the description and in the slide deck itself..)

Resources:

Slideshare Traffic Case Study – From 0 to 243,000 Views in 30 Days

73. Convert Your Article into a PDF.

You can convert your article into a PDF using Doc2PDF.net.

Or you can quickly turn any blog post into a PDF using PrintFriendly.com.

Once you’ve done this you can submit your PDF to Document Sharing Sites like Scribd.com, DocStoc.com, and Yudu.com.

Some other popular document sharing sites include:

Slideshare.net
Issuu.com
WePapers.com
Empressr.com
AuthorStream.com
Calameo.com
Edocr.com
PDFCast.org

74. Convert your article into a video.

Video is becoming VERY popular online and it’s a great way to connect with your audience. You can turn any blog post topic into a video and upload it directly to YouTube, Twitter, and Facebook.

75. Do a Roundup Post.

Another fun way to get more traffic to your best content is to do a roundup post. You can do this at the end of each week (or each month) where you highlight the most popular content from your blog. You can also add some of the best posts from around the web as well. In our business we call it the Friday Golden Nuggets 🙂

This allows you to deliver some great value and drive some extra traffic.

advanced strategies

76. Run a Facebook ad to your OWN followers.

If you have an existing Facebook fan base, this is a great way to increase your blog traffic. Even just $5 or $10 can get your content in front of a LOT more eyeballs.

If you want to get the most out of Facebook, you’re going to have to pay to play. It’s just a different ballgame. But it’s well worth your time when you do it properly.

I recommend spending at least $10 per week to promote your most popular posts.

77. Run a Facebook ad to your email subscribers.

Here’s an easy way to increase your email open rate.

Did you know? You can upload your subscriber list as a ‘Custom Audience’ on Facebook. This allows you to advertise directly to your subscribers. As we all know, open rates have gradually decreased over the years. But you can double your open rates simply by retargeting your subscribers on sites like Facebook and Twitter.

78. Run a Facebook ad to your OWN retargeting pool.

Make sure that you have a retargeting pixel setup on your blog. This allows you to build up a “retargeting pool” of all the people who visit your blog. These are warm prospects. People who have read your content and are familiar with your brand.

Now, anytime you release a new blog post, you can advertise directly to your “retargeting pool” and bring in additional traffic and eyeballs.

Pretty cool!

(Lookout for retargeting to get even bigger in 2015. If you’re not already using retargeting, now is the time to start.)

79. Use Facebook’s Lookalike Audiences to promote content to people similar to your fans.

You can use “Lookalike Audiences” on Facebook to advertise to people similar to your fans. Or you can also create a “Lookalike Audience” that is similar to your subscriber list. There are a LOT of really cool features inside Facebook’s ad platform. Be sure to take advantage of the different options for reaching your target audience.

80. Allow your affiliates to share your blog post.

Here’s a cool idea for you. Allow your affiliates to promote your content. Then each visitor they send to your blog post will be “cookied” under that affiliate. So that if any of their visitors buy from you in the future – THEY get the commission. Win. Win.

81. Setup a retargeting ad on Twitter.

You can use Twitter to advertise directly to people who are on your subscriber list. Simply upload your subscriber list as a csv file and create a custom audience. Or you can also advertise to your retargeting pool. (A.K.A. people who have visited your blog in the last 30 days, 60 days, etc…)

Again… another way to get in front of a warm audience.

82. Use Content Upgrades to maximize lead acquisition from each blog post.

This is the #1 strategy we’ve found for converting blog visitors into subscribes.

It’s called a “Content Upgrade”.

Basically what you do is create a content-specific gift for each individual blog post.

This could be a PDF version of the post. A checklist. Extra video training. Etc…

The key is that your free gift MUST be directly related to the blog post their currently reading.

Next, you’ll include a download button at the top and bottom of the post that allows your reader to opt-in to get their free gift.

The best way to do this is using Leadpages. They have a really cool feature called “Leadboxes” that automates this entire process. So that whenever you click on the download button, a pop-up appears asking for name and email.
LeadPages will also automatically deliver the free gift.

Here’s an example…

Click the button below to see a “Content Upgrade” in action.


Resources:

The Complete Guide to Content Upgrades

How To Boost Conversions by 529% in 45-Minutes

The Content Upgrade: 21 Examples of the Strategy That’s Changing Blogging

83. Make Your Content Stand Out with Animated Gifs.

You can use a free tool like Recordit.co to turn screencast videos into animated gifs. This is a great way to make your content stand out from the millions of other articles that are published on a weekly basis.

bonus tips

84. Submit your blog post to tutorial sites.

Here’s an easy way to get some extra traffic.

Submit your latest blog post to tutorial sites like Tutorialized.com, Pixel2Life.com, Good-Tutorials.com and CraftGawker.com. This won’t apply to every niche, but there are hundreds of them out there!

85. Attach your latest blog post to your email signature.

WiseStamp allows you to create a professional email signature with your photo, your social media profiles, latest blog posts, and any other information you’d like to share.

WiseStamp makes your email signature stand out while promoting your latest content at the same time!

It’s not going to change the world. But it does grow your brand. Makes you look uber professional. And builds your traffic and following over time 🙂

86. Create an Instructographic for your blog post.

This is kind of like an infographic. (But a LOT simpler)

Here’s an example…

https://blog.bufferapp.com/advanced-content-tips-repurposing-republishing-sharing

Basically, it’s a cool graphic that summarizes all the main points in your article.

It can be as simple as a checklist.

And these types of graphics do VERY well on social media.

87. Use Solo Ads to Promote Your Content & Build Your Retargeting Pool.

Buy solo ads to promote your content. This is essentially another form of native advertising. A lot of people don’t think about buying solo ads in other newsletters to promote their content. We often go straight for the squeeze page when we’re paying for solo ads. But this can be a VERY effective strategy especially if you’re using ‘Content Upgrades’ to capture email subscribers. Plus, it also builds your retargeting pool.

Or… if you want to build your list first, you can put your content behind a squeeze page and then deliver the article on the thank-you page. This way your growing your subscriber list, building your retargeting pool, and promoting your latest content.

88. Share your blog post on related forums.

When I first got started online, forums were one of my top traffic sources.

And they’re still a traffic hotspot today as well. Where else can you instantly get your content in front of hundreds of people who are passionately interested in a specific topic?

This is some of the best traffic you can get online. VERY targeted.

Quick Story… When my dad started his business just over a year ago he used forums to drive the majority of his traffic. He’s in the Walking Horse industry. So he takes video at horse shows and training barns. He would then share the video in popular forums. This alone allowed him to get to 1,000 visitors per day in less than a month.

So find out where your target market hangs out online. Find the top forums in your industry and start providing massive value. You can also put your latest blog post in your forum signature file as well.

89. Answer related questions on Quora.

Quora is my favorite Q & A site online.

It’s a great place to get article ideas, hang out with smart people, and drive some extra traffic to your website 🙂

Simply go to Quora.com, search for questions that are related to your latest blog post. And then post answers to those questions (with a link back to your article at the end). The key here is to provide some REALLY good content in your answer. Don’t just copy from your article. But offer additional insights and tips. Make it at least 3-4 paragraphs so it stands out and gets more votes.

Answer 3-4 questions per day and you’ll see a nice bit referral traffic coming your way.

And some very high quality traffic as well. Lots of cool, intelligent people on Quora.

90. Republish your blog post on sites like Medium.com, Business2community, and Quora.com.

One of my favorite bloggers, JamesClear.com, republishes his content on sites like Entrepreneur.com, BusinessInsider.com, Medium.com, Quora, and the Huffington Post.

This multiplies your content exposure many times over.

I generally tend to keep my content on my own website but I think this is an excellent strategy to experiment with. Especially considering how much traffic it’s generating for James!

One thing to keep in mind… in order to direct traffic back to your site you should include multiple links WITHIN your article that point back to specific articles on your own website. You’ll notice James does this a LOT. Imagine how much less traffic he would receive if he only put a link back to his website at the end of the article.

91. Submit your blog post to Link Roundups.

Here’s a cool traffic trick for you…

This one is super simple and can bring you hundreds of extra visitors.

What we’re going to do is submit your blog post to Link Roundups. Also referred to as a “Linky” or “Link Hops”.

Link roundups are basically where bloggers curate their favorite blog posts from around the web. They’re generally published on a daily, weekly, or monthly basis.

So these are bloggers who are actively looking to promote great content.

And that’s where you come in 🙂

You start by finding Link roundups within your market.

Simply type in the following search queries on Google:

“Link Roundup”
“Weekly Link Roundup”
“Monday Link Roundup”
“Friday Link Roundup”

If you want to find blogs that are specifically related to your market, then you can add a modifier. Something like:

“Link Roundup” + marketing
“Link Roundup” + moms
“Link Roundup” + parenting

You can also use these same queries on sites like Google Plus or Twitter Search.

This will give you a list of related blogs that do weekly link roundups.

Now all you have to do is contact the blog owner and send them a link to your latest blog post.

If you’ve published truly great content, then there’s a very good chance that they will link to you in their weekly link roundup.

It’s super simple and can send you lots of highly-targeted traffic.

Plus, you get a high-quality backlink as well 🙂

 

92. Put your best blog posts into your autoresponder sequence.

Here’s an easy strategy for putting your promotion on autopilot.

Collect your best blog posts and put them into your autoresponder sequence. Use the title as you subject line. Include a short blurb in the email with a link to the article. Now you’ve put your promotion on autopilot. Your best articles will continue to get more and more traffic.

93. Use Snip.ly whenever you share new content across your social media platforms.

Snip.ly allows you to share OTHER people’s content and still easily bring them back to your own site. So for every piece of content you share on Twitter (even if it’s someone else’s article), you’ll have the opportunity to get a new visitor to your latest blog post as well.

Pretty cool tool.

94. Link out to bloggers with large followings.

One of the most effective things you can do (besides writing an EPIC blog post) is to link out to other bloggers WITHIN your post.

Find some of the best articles online that will add value to your blog post. And then sprinkle those links into your post. You can add them as a list of extra resources or simply link specific keywords to related blog posts.

I recommend linking to AT LEAST 20 other influential bloggers.

This gives your reader a boatload of additional value.

And… the people you link to are much more likely to share, retweet, pin, and like your content 🙂

95. Pitch your post to the press!

Keep an eye out for HARO queries that are related to your article. You never know… there might be an opportunity where your article could be uses as a source.

96. Use sites like Topsy and BuzzSumo to find influencers who are sharing content similar to yours.

I LOVE both of these sites. I use them a lot to find hot headlines and blog post ideas.

But they’re also great tools for blogger outreach. Simply find an article that’s related to yours, and Topsy will tell you the top influencers who have retweeted that content. BuzzSumo will do the same.

Use this list for your blogger outreach.

97. Search for related articles on Pinterest.

I like to browse Pinterest for related articles because often times I’ll find new blogs that I can reach out to. If they’re publishing content similar to yours, then that’s a wonderful person to start building a relationship with.

Then whenever you have a great piece of content, send them a quick personalized email to let them know about.

Over time, you’ll build a powerful blogging alliance of people who are happy to share your content.

98. You can do the same on Google Plus.

Search for related articles on Google Plus to find influencers who are sharing similar content as well.

99. Post your social media updates at optimal times.

To get the most possible eyeballs on your content, time your content properly for each network. Here are the best times for posting on each social media network.

100. Email the people who comment on your blog post.

Email your commenters to say “Thank-You” and politely ask them if they could retweet your content. You’ll be surprised how many are happy to do so!

101. Create a Flipboard Magazine.

Flipboard is a hidden gem online. It’s a social media content aggregation service with
over 85 million users!

In fact, if you publish good content on a regular basis, you may have already seen some
referral traffic coming from FlipBoard.

But I would encourage you to create your own FlipBoard magazine where you can curate
content and build your following. You’ll be surprised how quickly you can build your
followers on FlipBoard. Especially if you’re engaging daily and curating great content.

This gives you an additional platform to syndicate your content, drive traffic, and
establish yourself as a thought leader.

Plus… it’s just a lot of fun 🙂

Resources:

Amplify Your Marketing with Flipboard Magazines


Categories
Online Blogg Listings

Grow Your Search Traffic: 9 Types of Blog Posts Proven to Generate Organic Visitors

Grow Your Search Traffic: 9 Types of Blog Posts Proven to Generate Organic Visitors

Written by Neil Patel on October 6, 2015

web traffic

It’s no longer a surprise that 21% of B2B content marketers struggle to produce engaging content. What’s more, 7% of these marketers are having difficulty creating a variety of content.

All content is not created equal. Some content will make your search traffic skyrocket and improve your personal brand significantly.

Content is like a meal. No one eats the same kind of meal over and over and remains healthy, smart, and effective. In the same vein, if you continually write and publish the same type of content, your readers and clients may switch over to another brand or blog.

According to Corbett Barr,

If you’re working to build a loyal audience, you can’t afford to waste time writing mediocre posts.

The smart strategy is to understand your target audience, get to know what questions keep them awake at night, and take decisive action to provide them with the right answers.

With the right content, you can grow your search traffic. You don’t need 100,000 readers each month to become successful or get noticed.

Most bloggers can make a living online with 10,000+ monthly readers, provided that they meet the readers’ needs and the readers are happy to pay to learn from them. Whether you’re a B2B or B2C content marketer, blogging consistently and producing the right type of content will not only grow your search traffic, but will solidly establish your brand, too.

It’s one thing to drive organic visitors to your blog, and another thing entirely to engage and convert visitors into leads and customers.

When you decide to use other channels such as Google AdWords or Facebook PPC, you should be ready to spend some money. But when you embrace blogging with passion, you’ll spend less and get more targeted leads and customers.

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When you’re creating amazing content that people want to share on Facebook, Twitter, LinkedIn, and other communities, search engines will start to reward you soon with quality traffic.

Download this printable cheat sheet of 9 types of blog posts proven to generate organic visitors.

But what types of content should you create if you want to drive social engagement and organic leads? Below I’ve listed 9 types of blog posts that are proven to grow your search traffic faster

1.      Infographics

Infographics are extremely popular. A recent study from Unbounce revealed that in just 2 years, searches for infographics increased 800%. And you can use them to make your blog posts top notch, while building an active community.

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We live in an age of “big data,” which means there’s much you can learn from data – more than ever before. When it comes to digital marketing, using visuals will make your brand stand out.

According to Content Cloud, “People remember 80% of what they see and do, compared with just 20% of what they read.”

One study found that infographics were liked and shared on social media up to 3X more often than other types of content. They can also go viral within a short time.

This is how Piktochart explains Infographics:

Infographics [are] like Reddit’s tl;dr – but better.

Tl;dr which means “too long; didn’t read”, is widely used by Redditors on posts or comments which are long and wordy. This abbreviation will appear at the end of it with a single sentence to summarise the entire post. So if it takes too long to read a wall of text, just skip to the bottom for the tl;dr.

Infographic is a much better version of tl;dr. In fact, it is the fun and engaging version people actually read. Content is summarized with graphical representations, keywords, and concise data. This makes infographics easy to consume and fun to share.

It’s name sums it up: info + graphics = infographics.

People love to learn from an infographic, and even better, many of them will feel obliged to share it. Why?

It’s because the infographic is a visual marketing tool. As human beings, 90% of the information that our brains process are visual. Plus, 40% of people will respond better to visual information than to plain text. And infographic production increases by 1% every minute.

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Why should you create more infographics for your audience? Well, there are huge benefits. Jeff Bullas listed some of them:

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A few years ago when I discovered the branding potentials of infographics and started creating them, my organic traffic increased for both QuickSprout and KISSmetrics. It may not bring in overnight organic results for you, but keep at it.

For example, I noticed that whenever I publish an infographic on my blog, it’ll receive 22.6% less traffic in the first 90 days than regular blog posts. But over the course of 12 months, infographics receive 35.1% more traffic.

So how do you create infographics? Well, if you want a professional design that’s quite different from what you’ll get when you use free infographic design software, you should consider using Visual.ly. It’s a great. But it’s not cheap.

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Better yet, you can find and hire a professional infographic designer at Dribbble.com.

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I’ve also written a couple of tutorials for creating infographics. See the guides below:

Infographics aren’t blog posts. So if you’re going to use this strategy, you’ve got to integrate the infographic into a blog post. That way, Google will index the text on the page, and in turn drive organic traffic to your infographic.

Or you could break up your infographic into smaller pieces and use each to create a different and useful paragraph for your blog post.

Infographics can be expensive, so use them to generate leads and build relationships with your readers. Don’t just drive traffic to the page and let them go, just like that. You’ll be wasting a lot of money.

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2.      Unbiased Book Reviews

You can use a book review to attract clients and increase revenue in your business, because millions of people love to read books.

According to Pew Internet, “as of January 2014, about 76% of American adults ages 18+ said that they read at least one book in the past year.”

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A book review is a fun and simple way of discussing a book and adding your own take. The objective is to help readers make smart decisions, instead of wasting money on books that don’t offer real value.

Successful entrepreneurs and bloggers know the value that goes into an unbiased book review. It’s one quick way to tell clients and potential investors that you’re ready to work with them. Noah Kagan, founder of AppSumo and SumoMe, writes book reviews regularly. Take a look at his most recent:

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Did you know that 77% of people take time to read product reviews before they make an online purchase? They do that because they want to make sure the product is good – no one wants to waste their hard-earned money.

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Before we discuss what goes into an objective book review, let me ask you one question: What steps do you take before you choose a particular book to read? I’m willing to bet that you base your choices on:

  • The opinions of your friends
  • An endorsement from an expert or someone you respect
  • A book review published in a popular or credible source
  • A bestseller list
  • A new book from a bestselling author
  • Books that were picked out by editors

Other book lovers follow a similar pattern before purchasing a particular book.

If you’re an author, you know that book reviews are important. You know that without them, your book sales will languish. Consumers rely on reviews from other consumers before taking further action.

You could ask your close friends and family write reviews for your book. However, FTC regulations require that relationships between the reviewer and the author be disclosed as part of the review.

According to a new survey by Dimensional Research, “a whopping 90% of respondents who have read online reviews say that positive reviews influenced their buying decisions, while 86% of respondents’ buying decisions were influenced by negative reviews.

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This tells you that both positive and negative reviews are important when you’re writing a review. If you’re stuck and don’t know what to write about in your next blog post, you should seriously consider reviewing a book.

According to Trish Milburn, Award-Winning Author of Romance, Young and Women’s Fiction,

In an increasingly competitive marketplace, authors look for good opportunities to get the word out about their books.

So writing a review of someone else’s book in your niche is an excellent opportunity to build industry relationships.

Book reviews are also great marketing tools. Here are a few reasons why that’s true:

i).  Word of mouth: It’s easier to get word of mouth when people perceive that your content is valuable. By giving people a sneak peak inside another author’s book, you’re opening up a new channel where more people will come to your site or store, trust your message, and eventually become customers.

ii).  Social currency: This currency is a simple theory which states that people will do what they see other people do. When you write a book review on your blog or get others to write a review on your book at Amazon, more people will be inspired to buy it.

iii).  Trump the competition: While many bloggers are authors and give tips on getting a book published, you’ll stand out if you write an unbiased product review.

You can also use unbiased book reviews to find and attract a new audience from scratch.

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Torre DeRoche, a self-published author and blogger through diligent marketing and book reviews on her blog Fearfuladventurer.com negotiated a six-figure traditional book deal. After she published her book, Love with a Chance of Drowning, Torre has taken the international publishing world by storm.

Before publishing his bestselling book, The Four-Hour Chef, Tim Ferriss said that he polled 400,000+ followers on Twitter and Facebook with questions such as “what are your favorite 2 – 3 cookbooks?”

When he discovered that several respondents were choosing a particular title, Tim headed over to Amazon and did 2 things:

First, he identified the titles on the list with an average of 4-star reviews or higher.

Second, he read the “most helpful” critical reviews from those titles, with the goal of getting at least a 3-star rating.

Just like regular blog posts and articles, the headline of a book review must be compelling. So let’s assume that you want to review a book entitled The Audacity of Faith. Here are some of the headline ideas that could work:

The Audacity of Faith: 7 Shocking Truths That You Should Know

Book Review: One Step That Lead to the Publication of The Audacity of Faith

How [Author] Took The Audacity of Faith to the Bestseller List on Amazon

Why You Shouldn’t Buy The Audacity of Faith Book

A book review is one of the blog post types that will drive traffic and conversions to your site and business, but you’ve got to do it right, and keep some things in mind.

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3.      Thought Leadership/Opinion

In the real world, people connect with other people, not companies. The interest in thought leadership and opinion pieces is trending up. Do you know that Forbes.com now has about 1500 unpaid contributors?

A huge percentage of them are thought leaders in their respective fields. The website publishes 7,000 to 8,000 posts every single month. If your posts don’t drive traffic, you won’t get anywhere on Forbes.

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The truth is that your ideal customers are looking to read content from trusted brands, experts and companies. According to a recent survey by AMCF, 93% of respondents agreed that high-quality thought leadership content improves their opinion of the company.

There’s a lot of competition these days. More content is being created and published today than 5 years ago. Customers are overwhelmed. The information overload is way out of control. Thought leadership is the cure for content overload.

However, just because someone is popular or an expert doesn’t mean that Google will throw organic search visitors to them. You’ve got to do the right thing.

Thought leadership is a type of opinion post that cuts across the noise and delivers truth, practical steps, and an implied guarantee that what you say will produce the desired result.

Who is a thought leader? Let’s allow Google to pull the most accurate answer from its index:

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Therefore, thought leadership is the art of inspiring people through innovative ideas and empowering people with the ability to turn the ideas into a reality and replicate their success.

Bear in mind that this type of blog post is not for everyone. If you’re just starting out as a blogger or content marketer with no experience, you don’t yet have core internet marketing skills, or you haven’t conducted any experiments or studies, you shouldn’t write this kind of content – yet.

Thought leadership opinion should only come from people who have experienced a level of success or failure in their business and now knows what works.

Rand Fishkin, founder of Moz, is a thought leader in the SEO world. Most of the ideas and advice that he gives in his Whiteboard Fridays are come from his years of experience, deep knowledge about user behavior, and expertise with search engine algorithms. You can trust his advice, put it to work, and get results.

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Other thought leaders whom you can trust are Brian Clark, Seth Godin, Guy Kawasaki, Eben Pagan, Marie Forleo, Brian Dean, Pat Flynn, Michael Hyatt etc.

To be on the safe side, invest in your knowledge. Take courses to improve your knowledge about SEO, blogging, conversion rate optimization, email list building, branding, and so on.

You can go to Udemy.com or Lynda.com to learn new skills. Also, don’t forget to read some of my advanced guides if you want to master any internet marketing subject.

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Once you’ve built up your experience and improved your skills, you can then write this type of content. By that time, you should have built up a loyal community, and have people who trust your opinion in a given topic or subject.

4.      Third-Party Data-Driven Content

When I started blogging, I was fascinated by Jeremy “ShoeMoney” Schoemaker’s $132,994.97 AdSense check. At the time, a lot of people were eager to know how he did it. He didn’t quite give step-by-step instructions on how to earn a living from AdSense.

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I’m not sure about now, but if you can study Jeremy’s strategies and write a post with any of the headline ideas below, you’ll drive traffic and hopeful sell an ebook related to this.

Case Study: Step-By-Step Tutorial on how ShoeMoney Made $132,994.97 From Google AdSense

How to Make $132,994.97 From Google AdSense Just Like ShoeMoney

In this type of blog post, you leverage other people’s data or experiments in your post. For example, if your friend, partner, or competitors conducted an experiment, you’d simply take their results and create a post around it.

A few months ago, I shared a case study on how Shopify grew its revenue 10x in 3 years. I shared some lessons and tips from what the company management made available. That post was a hit and sent lots of organic traffic to my site, generating over 40 comments and 600+ social shares.

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If you want to leverage third-party data to write your blog posts, you’ve got to be careful where you get the supporting data. Unfortunately, fake data, statistics, and results are all around us on the web.

Instead, get your data from trusted sources. So let’s assume that you want to write a data-driven blog post on conversion rate optimization. Here’s how to get accurate data from reliable sources.

Step one: Go to Conversion Rate Experts. From the navigational menu bars, click the “clients and results” tab.

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Step two: Choose data. There are several client testimonials on the page, so choose the success stories that catch your attention and create a new post out of them.

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Third step: Create compelling headlines. Using this third-party data, you can create the best headlines for your blog posts. Here are examples:

Mobal Case Study: How We Tripled Sales Within 12 Months to $9.1 Million

How TopCashback Nearly Tripled Its Sales Using 3 Simple Steps

But that’s not all. You could easily create a new blog post from my recent article:

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First and foremost, read the post from start to finish. That way, you’ll understand what led to the success that I shared. Some of the fresh headline ideas that you can come up with from the above post are:

How Neil Patel Wrote 614 Blog Posts and Generated Over 700,000 Visitors Monthly

3-Step Plan for Generating 700,000 Blog Readers [A Case Study]

Case Study: How Neil Patel Generated 700,000 Real Visitors Through Blogging

There’s no limit to how far you can go when you’re ready to create useful and engaging content.

Don’t struggle to come up with topics or ideas for your next blog post when you’ve got ideas waiting for you right now. To find more accurate data from tech and marketing companies, you should visit Techcrunch.com and Inc.com regularly.

5.    Product Reviews

The same rules that apply to book reviews also apply here. But an objective product review can go farther, embracing software, services, ideas, or any physical product. Consumers want more reviews before they can trust you.

According to Bright Local, 32% of consumers out of thousands who were surveyed said they read 4 – 6 reviews before they feel confident enough to trust a business or brand.

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The rule of thumb is to be honest and write with clarity. If you’re an affiliate to any worthwhile product and have actually used or tested the product, you’re in the right position to review it.

However, you can get creative about it. Instead of writing a straightforward product review, you could write a tutorial to show your readers and customers how the product works. This is the same strategy that Matthew Woodward uses to generate passive income every month. Take a look at his recent income report:

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In August, John Lee Dumas, founder of Entrepreneuronfire.com, generated over $3000 from a Bluehost product review that he did over a year ago. Take a look:

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Remember that as long as your product review/tutorial is insightful, simple to understand, and applied you’ll drive traffic and increase your revenue. If you’re looking to sell more products, then focus on writing reviews or, better yet, tutorials.

When you write a product review or tutorial, you’ve got to have a mindset of helping others. Forget about the money. If you can teach others what they need to know, they’ll come to trust you.

Spencer Haws, founder of Long Tail Pro, is a smart content marketer. He runs a popular internet marketing blog where he details his failures and successes in business.

When you visit his Long Tail Pro blog, you’ll discover that his content is written with his customers and prospects in mind. He doesn’t push sales on readers. But he’s indirectly promoting his product. Here’s proof:

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6.    How-To Guides

The how-to guide is one of the most popular content types around. It’s easy to write and the perceived value is usually high. There are popular blogs dedicated to “how to” articles and nothing else. A typical example is howtocleanstuff.net:

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How-to headlines were the first thing I learned when I started blogging. The key is to make it in-depth, rich and useful if you want it to generate targeted clients and build your business. Otherwise, it’ll be a waste of time.

There are 6 steps to writing a “how-to” blog post:

a).   Select your topic: Be sure about your topic. If it’s about health, narrow it down to a subset of the health industry. If it’s internet marketing, what exactly is the topic?

Is it email marketing, product creation or building a Facebook page? Choose a narrow topic that you know you can write extensively on. You don’t have to be passionate about it, but you should know it in and out.

b).   Address your audience’s need: What major challenges are your readers going through? Do they need help with setting up a WordPress blog or increasing product sales? Your how-to blog post should address that.

c).   Research: To make sure that you write faster, spend time in research. Get all the facts, data and visuals for your posts.

d).   Write your outline: This is my favorite tip for writing fast. It’s time to think about the major thing that you will write about, then outline them. Place them in the right structure.

e).   Flesh out your draft. Fill in the gaps from your outline, using your research notes. Make sure you’ve hit each specific step in the process you’re writing about.

f).    Edit and publish. Proofread your post and clean it up as much as possible. Better yet, get a friend to look it over. Then publish it. And don’t forget to promote it!

A useful how-to blog post can get retweeted thousands of times on Twitter, and shared all over Facebook.

According to Brian Clark, founder of Copyblogger and Rainmaker, these types of articles are some of the most sought after, linked to, and bookmarked content online.

If you want to increase the chances of your blog post going viral, focus on the value. It’s all about benefits. Give value to your readers, ask them to share it, and they will.

Here’s one of the most popular “how to” blog posts with over 1 million social shares:

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One of the most popular blog posts that went viral years ago was “How To Write Epic Shit.” It was written by the one and only Corbett Carr, founder of Thinktraffic.net (now Fizzle.co).

The post generated over 80 comments, more than 2000 inbound links, and thousands of social shares. A few years ago, 80 comments meant real engagement. The post continues to climb the search rankings. In fact, it’s #1 for “write epic post.”

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When creating “how to” headlines for your blog posts, you could omit the “to” and replace it with “I” in order to make the post more like a case study or experiment. For example:

How to Write a 2000-Word Article in 2 Hours

How I Write a 2000-Word Article in 2 Hours

How to Drive 3900+ Organic Visitors to Your New Blog

How I Generated 5608 Organic Visitors to My New Blog

Finally, make sure that your “how to” blog post is fun to read. It has to be interesting, otherwise no one will read it.

7.    List Posts

Top list posts are the most shared and valuable blog post type that I’ve ever seen. In fact, Michael Dunlop generates over 100,000 blog visitors per month with top list posts.

A study by Conductor also revealed that many people prefers list posts and will respond to them better.

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In 2013, 9 out of 10 most popular posts that were published at eConsultancy, a premier UK internet marketing blog, were top list posts. In the same year, 6 out of every 14 posts on Lifehacker were list posts. List posts work so well, because numbers attract reader’s attention.

The reality is that top list posts can naturally catch the search spider’s attention. For example, when you search for any given keyword in Google, you’ll most likely find search results that contain a number and a list:

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However, there’s a downside. Since top list posts are so easy to write, you’ll face a lot of competition. Your list post might not generate any substantial organic traffic, if you fail to carry out due diligence.

So instead of writing about 5 ways to increase conversions, up the number to 17, 25 or 30. For example:

17 Checklists to Attract More Twitter Followers in 30 Days

25 Simple Ways to Increase Homepage Conversions

33 Effective Ways to Get More Email Subscribers Quickly

You’ll observe that I’m using odd numbers more than even in my top list headline ideas above, right? The reason is simple. Recent studies by the folks at Content Marketing Institute revealed that odd numbers perform better than even numbers and can increase your click-through rate by 20%.

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This also explains the secret behind Buzzfeed’s popularity. When you visit the site’s homepage, you’ll see a lot of list posts; they’ve been consistent with it for years. Take a look:

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And on Lifehack.org, 5 out of 6 articles on their homepage have a “top list” style:

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I also practice what I preach. My most recent blog post is a top list type. Take a look:

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You could turn any popular headline into a “top list” post. Or expand a list post to make it more compelling. The choice is yours. But rest assured that whichever route you take, as long as you tie your headline to epic content and stay consistent, you’ll increase your search traffic.

8.    Link-Love Pages & Resources

A resource is a “source of supply, support or aid” from which benefit is produced. It can be readily drawn upon when needed. Who says that you’ve got to write blog posts from scratch all the time?

Do you realize that all the topics that you’ll ever cover have already been written by other bloggers and industry experts?

You can easily curate their content. Best-in-class marketers are striving to create a variety of content, as well as the right mix of content for their readers.

This is why smart marketers curate 25% of their content – in order to meet the demands for high-value information from their customers.

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According to Curata, “76% of marketers use curated content on social media. It’s the most popular way to use this type of content.” Since there’s a huge amount of quality articles, links, videos, podcasts and online courses, you can find, collate and share them in your blog.

For example, Michael Chibuzor, founder of Contentmarketingup.com, recently shared the 10 most-watched TED talks on productivity. He simply captured the video screenshots, linked to the appropriate video on TED’s site and added his opinion about each of the talks.

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As far as Google is concerned, the page above has no duplicate content. But it does have some useful information and a ton of value for his readers.

Brian Dean also has a resource page where he linked to some of the best blog posts on link building:

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Let’s assume that you run a food and nutrition blog, and you’re interested in writing a resource – a page that contains the top 50 food blogs or articles online. To find these articles, just go over to Google and use these search strings:

Food and Nutrition + “Best food to eat”

Top food blogs + popular articles

Healthy foods list + food blog

Here’s a typical search result when I used the first search string:

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When compiling a resource post, you should endeavor to categorize the resources. For example, in the search results above, you can see there are foods that fight fatigue, foods that you should eat if you want your hair to grow, healthy travel diets, superfoods for weight loss, and foods for breakfast. Each of these foods should have its own category.

When you format your resource or post this way, you’ll make it fun to read, and the perceived value will be very high. Remember to open external links in a new tab so that your readers won’t move away from your own page.

Hootsuite, a social media management software company, has one of the best resource libraries out there. It’s epic and contains value for just about any niche or industry. All you’ve got to do is select your industry and the challenge your company or business is going through, and Hootsuite will give you a resource or guide that’ll meet your needs.

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Note: When creating a resource library or link love post, the content can be yours, from competitors, or from other brands. In the digital marketing world, the most popular resource pages were carefully curated, and the appropriate links referenced. You can’t do it all by yourself.

9.    Ebooks, Reports, White Papers

You can use ebooks, reports and whitepapers to grow your search traffic. Most bloggers are not doing this.

Quick Tip: You can use the content of your page, add visuals and data, then publish each chapter as a blog post.

Search engines can crawl and index the content of your ebook, and rank it highly if you do a great job. I know that you must have seen a PDF in Google search results before? Those are actually in the ebook format.

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Ebooks, reports, and whitepapers have become a popular marketing tool. If you’re not using them, then it’s high time you start. According to Pew Internet Center, overall book readership is stable, but ebooks are becoming more popular.

Almost half of readers under 30 read an e-book in the past year. It was found that 87% of e-book readers and 84% of audiobook listeners also read a print book in the past 12 months.

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Many people make a living from e-books and reports. Pat Flynn built authority and became a marketing force to be reckoned with after releasing his first ebook. Another popular book that strengthened his personal brand was Let Go.

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Brian Clark and Darren Rowse built huge email lists by giving away immense value in their reports and ebooks.

The guys at MarketingProfs used whitepapers to position their company as a resource on content marketing. And Nathan Barry generated $12,000 in ebook income in 24 hours.

Remember that if you want to use ebooks and special reports to grow your search traffic, you’ve got to give it away free.

That way, you’ll get a lot of people to share it and link to it. Eventually the ebook will rank well in search. And if you want to successfully redirect users who read your ebook/report, you should add links to your blog or landing page.

Better yet, you could publish each page of your ebook or report as a blog post. Or you could publish the first few chapters, and link to the main book. Either way, make sure that you’re providing immense value – because that’s exactly what your target audience wants.

Conclusion

There’s no longer a one-size-fits-all recipe for creating all your blog posts. Pro bloggers are respected because they’ve made up their minds to create a variety of content for their users.

Don’t be deceived by the flashy and luxurious lifestyle that some bloggers and internet marketing experts display. The truth of the matter is that these people work their asses off. There is no true success without hard work.

When you put in the hard work, you can earn passive income. But before that happens, you’ve got to do more work than anyone at a 9-5 job.

As you continually do that, you’ll double your search traffic, attract clients and retain them as well as improve on your personal brand.

Which of these blog post types have you created before? Which of them generates the most organic traffic to your site?