Online SEO Listings

How to Build 100 Quality Links Online Without Writing Fresh Content

 How to Build 100 Quality Links Online Without Writing Fresh Content

Written by Neil Patel on August 25, 2015


Links are still very important to site owners. Recent Google algorithm updates only shaped a new context for legitimate link building.

The search engine uses links to gauge the importance of a web page. And you can’t afford to ignore organic search traffic. According to Search Engine Journal, 93% of online experiences begin with a search engine.

It’s true that when your web page ranks at the top of organic search results, you’ll get 33% of the searchers and building more incoming links gets you to the top faster.

But many bloggers and content marketers think that you can’t get high-quality links unless you spend hours creating useful content.

That may be true if you don’t know any other strategies. But I can tell you that most of my incoming links didn’t come from my content.

No matter how people feel about link building, Google still cares about natural and quality links.

Millions of people search Google every day for information related to the topics you address on your site. But how can you get these people if your web page doesn’t have enough links?

You may not have the time to create all the content in the world, but that shouldn’t stop you from “earning” links.

Here’s a breakdown of the proven tactics that will help you get links without creating new content.

Tactic #1: Curate High-Quality Infographics

When people create an infographic, their goal is to get other people to promote it for them, thereby giving them additional links, traffic, and authority.

For example, if you want to embed one of my recent infographics, you don’t have to get my permission. All you have to do is visit the web page where the infographic is located, scroll to the bottom, and copy the embed code:


When you embed this HTML code on your web page, the infographic will appear as though you created it yourself. Now you’re ready to engage your target audience with a piece of graphical information that you didn’t labor over.

Infographics are powerful link drivers.

OK, I know I’ve talked about infographics a lot, but trust me, I’m not going to stop. Every other day, I get a reader asking me how to leverage the power of infographics to get the right incoming links for their own sites.

In fact, someone just asked on Quora, “how to optimize infographics the right way to drive organic traffic.”


I’ve used infographics to grow my traffic and brand awareness. In 2010, when we started publishing high-quality infographics on KISSmetrics, we generated 2,512,596 visitors and 41,142 backlinks. And links are still coming in from infographics that we created months ago.

If you want to create infographics like the ones on my blog, then you’ll have to shell out $1,000 or more. I use to create attention-grabbing infographics. But since we’re not creating new infographic content from scratch, you can curate.


Your target audience is looking to you for a flexible content mix they can easily follow.

They perceive you as an expert, and they’ll trust your strategy.

Content mix simply means the formats or modes by which you nurture and engage your audience. According to Curata, 25% of your content should be curated, 10% should be syndicated, and 65% should be created from scratch.


Most marketers are already taking advantage of content curation. 76% of marketers use curated content on social media.

But don’t just curate blog posts and articles – do the same with infographics. It’s the most popular way to use this type of content.

Find 3 – 5 high value infographics, use Skitch or any screen capture software to take the section that’s relevant to your current idea, and use it.


Now that we know the importance of content curation, especially when it comes to infographics, where can you find these infographics to curate?

i).   Go to Google Images: Type your main keyword + infographic – e.g., “how to monetize a blog + infographic.”


ii).  Analyze your results: From the results page, choose the infographic that you’d like to curate.


When you click through to the page where the infographic is, you can easily use your screen capture software to cut the exact section that you want.

However, it’s important to make sure to link to the original infographic and if possible let the author know about it. For example, the infographic section below was extracted from


If you take time to dig through Google, you’ll find thousands of high-quality infographics that you can curate. Always look for the embed code – 94% of infographics will have it.

You can also find newly-designed and professional-looking infographics from


Many marketers who spend lots of money to create fresh infographics don’t know how to push the resulting graphics to the right audience.

That’s where you come in. Help them promote it and get some of the traffic, links and authority for yourself. Zig Ziglar said it best:


You can get more infographics to curate from:

Just as you can with articles and blog posts, you can do a lot more than simply share infographics. You can create a SlideShare presentation with the ideas and data included in the infographics.

Or you could make a short video or record a podcast to explain how the infographics work (of course, you’d take the points and explain them one at a time).

If you add unique text-based content when you embed someone’s infographic on your web page, you can then submit the page to blog networking communities such as Blokube.


So does curating infographics help you generate authority links to your site? Absolutely!

Right Casino, a casino comparison website, spent £250 to design a valuable infographic. They added a bespoke embed code, and used their brand name as anchor text in the copyright section. After reaching out to several industry players, they generated 10 links.


WordStream also got its infographic published on CNN. When Techcrunch discovered that a media site had curated it, they followed suit. Ultimately, WordStream generated over 20 links to its site.

And Ann Smarty generated 10 links to her infographic in just 2 days.

When you curate infographics the right way, you’ll:

  • Establish thought leadership
  • Increase brand visibility
  • Boost SEO

Here’s the chart:


Curating infographics is a surefire way to stand out from the crowd. While others are curating blog posts and videos, you can establish authority by taking a piece of infographic and making the most out of it.

If you intend to repurpose an infographic “as-is,” make sure you get permission from the owner. And never forget to credit the right source accordingly.


Tactic #2: Earn Additional Links with Repurposed Content

It’s estimated that the corporate spend on content marketing exceeded $118.4 billion in 2013, but 64% of B2B marketers are still struggling with creating engaging content.


If you don’t have enough time or money to outsource content creation to professionals, your best bet is to repurpose the content that you already have.

If you’re a big fan of Marvel, you’ll agree with me that this Disney-owned brand has been repurposing content for a long time. Marvel was originally focused on comics. But a few years ago, their strategy shifted towards a series of superhero films, like Iron Man, Captain America, Thor and The Avengers.


These films were blockbusters on their own, but Marvel took it a step further by repurposing the films in a number of ways:

  1. Blog posts: These posts published on gave fans additional information on characters and cast.
  2. Podcasts: Marvel has a special podcast called “The Week In Marvel.” Marvel films are condensed and pushed out as podcasts so that fans can listen to their favorite films while driving or on the go.
  3. Games: Most of the superhero characters have become gaming legends
  4. Videos: Marvel has an active YouTube channel and their playlists feature the interviews with the crew and cast, as well as trailers and television commercials.
  5. Images: If you check out Marvel’s Instagram and Pinterest pages, you’ll find galleries of images from their films.

Content is still king when it comes to building a web presence and nurturing a targeted audience. You achieve this by listening more, talking, sharing, and engaging with your ideal customers. The empowered audience chart below from the National Capital Chapter of the Public Relations Society of America explains it better:


Remember that the purpose of every piece of content that you publish is to be read by thousands of people. The question is, are you achieving that purpose?

If link building was all about writing fresh content, then only a few bloggers and marketers who love to write or can afford to outsource would get the best links. But it’s not so. You already have everything you need to get the right links if you can leverage your old content.

As a content marketer, you have to understand that your brand is your identity. It’s your advantage in an increasingly competitive industry. Your customers want content that will appeal to them.

According to Our Social Times, 44% of users will unlike brands on Facebook for putting out posts frequently, and 19% of them will also leave a brand if their content isn’t relevant and useful.


Long Range Systems was struggling to reach its target audience with the right content. The company’s been actively involved in content marketing, but something terrific happened when it started repurposing its content.


The company increased brand awareness and gained industry-leader status through content repurposing.

No matter what industry you’re in, you can take advantage of this opportunity that many brands are missing out on and repurpose your content in a way that will suit your ideal customer.

The moment your customers perceive you as an authority, they’ll advocate for you, even when you’re not there. This is the true objective of marketing.


According to Convince and Convert, you can turn 1 piece of content into eight. Most people approach repurposing as if it’s the same thing as republishing – but it isn’t.

On the contrary, repurposing content automatically makes that content unique and more appealing to your audience.

For example, if I turn my 1000-word blog post into a video presentation and upload it to YouTube, plain text becomes visual and Google won’t treat it as duplicate content. I’d also change the title to make it 100% original stay completely off Google’s radar.

Jay Baer does this well. Jay’s popular video training is my favorite channel for learning about the latest trends in social media marketing. Each “Jay Today” episode is transcribed using SpeechPad, a transcription service.


Then Jay’s team will rework the headlines (titles) into 3 compelling and 100% unique headlines.

Jay will then post the video and written content on Medium, LinkedIn, and his blog. In fact, from one 5-minute video, the content will be repurposed in 10 different ways and distributed to the right people.

Content marketing isn’t “one size fits all.” You’ve got to find ways to generate leads, gain traction, and earn quality links without creating fresh content on a daily basis.

Blogging is a surefire way to attract paying customers and nurture them. This is why 76% of B2B marketers blog regularly. Blogging regularly doesn’t have to mean publishing fresh articles daily or weekly – it could also mean taking your old content and giving it a new look and home.


Using a piece of content (e.g., a blog post) once isn’t the best way to go. It can use up your marketing budget, without any significant results. It’s almost impossible to build a thriving business when you’re not reaching your target audience in a way that they find irresistible.

Some recent data by Kapost, which was compiled by Heidi Cohen, showed that 75% of ideas on average are turned into a content asset, published once, and never reused or repurposed again. That’s a waste of good content.

There are lots of platforms you can leverage for content promotion. The most effective and efficient marketers use 7 social platforms to reach their target audience on average. Don’t just tweet your blog post or share the link on Facebook and call it a day.

Red Bull is another brand that understands the power of effective content marketing. Over the years, it’s achieved tremendous results while tapping into social media platforms to reach its customers. So it’s not surprising that Red Bull is repurposing content.


Red Bull has 30 different multimedia channels that it uses to distribute different kinds of content. From one blog post, it usually creates articles, podcasts, video clips, image galleries, interactive infographics, ebooks, and more.

Remember that the rationale for content repurposing has to do with the way people read. When you know how people learn, you can engage them with the right content.

According to a Columbia University study, active learning leads to better understanding and retention of new topics. Active learning simply means being personally involved in a lesson, or in the content being shared.


In the same way, when you discover there are people in your target market who prefers to learn via visuals, then you’ll make more video content. If they prefer to listen to audio, then you’ll record more podcasts.

And if your target audience prefers to read, then you can focus on blog posts, e-books, articles, white papers, swipe files and more.

Publishing useful content – whether you wrote or created it from scratch or not – is what helps you get the links that will improve your search rankings and user experience.


See also:

Tactic #3: Start a Conversation Around Your Popular Posts

Have you had any popular posts in the past 3 to 6 months? I’m sure you have.

Yet most bloggers and content marketers fail to fully leverage their more popular posts.

Engagement metrics that help you gauge the popularity of a piece of content include comments, dwell time, social sharing, and conversions.


The very fact that your post got over 100 comments, or achieved any milestone that you’ve set as a benchmark, means that you’ve got to take that post and run with it – spark up a discussion around your popular post.

If you didn’t publish a video or image on your popular post, make sure to add those before the discussion starts. You’ll get more engagement with visuals.


Myspace used to be one of the most popular social media networks around. It was flexible and easy to use, and users could publish a post and get thousands of people to read, share, and link to it from their sites.


To create social media engagement these days, you need to challenge ideas. According to Lifehack, “challenging ideas is the way to evolve and create new ideas.”

Customer engagement is all about gauging the needs and desires of your customers and giving them the exact solution they’re craving.

This is because 61% of consumers’ buying decisions is influenced by custom content. You really need to revitalize your customer engagement strategy.


Top marketing blogs understand how to revitalize a popular post to get links. For example, every other week, Moz scours through its archives for posts that gained traction when published within a specific period of time (e.g., 3 months, 6 months up to 1 year).

Then it’ll republish the content, add a unique introduction, or personalize the post – even if it was originally a guest article. For example, in the screenshot below, you’ll notice that the post was promoted from YouMoz, another popular blog owned by Moz.


You could even change the date of your popular post in order to convey that it’s been updated – as long as you update the content to match current data and facts.

Another blogger who understands how to spark some new life in an old but popular blog post is Brian Dean. Some time back, he published one of the most popular posts in the history of SEO, entitled “Google Ranking Factors: The Complete List.” Recently he updated it.


If you observe closely, you’ll see that Brian’s in-depth and high-value post already has over 6,000 tweets and 3.3k Facebook likes.

Don’t forget that this was the same post he published almost a year ago, but he continues updating it. Each time Google adds or changes one of its ranking factors, Brian quickly edits his post to make it current.

This post is still earning natural and valuable links. A lot of people still cite and recommend the post to their fans, readers, prospects, and customers.

In fact, there’s so much discussion going on around this popular post that it went viral. In the past 60 days, it generated over 118 inbound links:


Here are some of the simplest and most effective ways to trigger new conversations around popular content:

i). Community syndication: Syndicate your popular posts on digital marketing and blog communities. These communities have thousands of members who can promote your content. An example is


The red highlighted section above is a recent post from Moz. Moz syndicated the popular post on and already, 134 persons are on it. That’s a decent amount of engagement, and the post is only going to gain more traction and links from other industry blogs.

ii).  Push it to the top: This is easy to do. Just locate the popular post and pin it to the top of your blog. Encourage your readers to leave comments, ask questions, and share their opinions.


iii). Upgrade your popular post: In this case, you simply take your blog post that is already popular, create a SlideShare presentation or video, upload to SlideShare or YouTube, then copy the code and embed on the same web page as your popular content.

That way, you can promote both pieces of content, increase your odds of getting natural links as a result of the new content format and upgrade, and also establish yourself as a skilled digital expert.

You could even find a relevant and insightful TED video to embed alongside your popular post.


TED videos may be better for your popular posts because they’re from world-renowned experts, unlike YouTube where anyone can upload videos, with greatly varying degrees of quality and authority.

Tactic #4: Leverage Email Outreach to Connect

You know that email marketing is powerful, right? It’s the only marketing method that outperforms social and search by a long stretch.

When you approach email marketing the right way, not only can it increase your revenue, but it can act as a gateway to getting backlinks from influencers.


Your target audience wants custom content. So this is the perfect time to start using dynamic content to deliver highly personalized experiences via email.


There’s nothing terribly complex or fancy about email outreach. It’s been around since the early days of the internet. Job applicants have historically done it – by sending a resume to a company, you’re expecting a response – that’s true of all email outreach.

Gleam, a small startup in Melbourne, Australia, has mastered email outreach. Like every startup with big plans and a limited marketing budget, it struggled to reach influencers, founders, and marketing personnels.


But as soon as Gleam embraced email outreach with the focus on “relationship building,” it saw a 90% response rate from founders, 50% response rate from marketing teams, and 10% response rate using feedback forms and “contact us” features.

Honestly, getting links through email outreach sucks. It’s time consuming, but it’s easy to measure.

For example, you could send out 20 emails today requesting for links from other bloggers. If any of your recipients reply and includes your link on their post, you’ll know through a pingback or a notification from the person.

But before you start reaching out to bloggers, content marketers and site owners, you’ll want to do a few basic things first:

i).  Use Yesware: This works best with Gmail. Before your email is sent, you’ve got to set up tracking for your email, and Yesware is perfect for this task. I’ve been using it for a long time. You can use an Excel spreadsheet to keep track of every email address.


The good thing about Yesware is that it’ll show you which subject lines are clicked the most, based on your history.

ii).  Send emails at the right time: The time that you send your outreach emails matters a lot. Your ability to know the perfect day and time to push send helps determine your open rate.

Depending on your industry, the optimal time may vary, but we have data from reliable brands and email marketing companies to work with.

According to Experian, “Tuesday is the best day to send email, because emails sent on Tuesdays have the highest open rate compared to other weekdays, and email open rates usually increase after 12.00 p.m., with the most active period being between 2 p.m. and 5 p.m.”

When you’re sending emails, adopt the mindset of an inbound marketer, not an outbound marketer. The chart below clarifies the differences:


Once you’ve got the basic elements ready, look for bloggers who are likely to send you links.

If you write an expert roundup post highlighting the thoughts of different industry experts, you’ll increase your chances of getting more links from those experts. That’s because we humans like to reciprocate.


But we’ll discuss how to write an expert roundup post some other day, because this guide is about leveraging all the resources that can get you 100 quality links.

But rest assured that even if you get only 10 high-value links through your email outreach, your rankings will improve and Google will trust your web pages more. Consequently, Google will send you more organic users. If you’ve been targeting long-tail keywords, you’ll start ranking for them, too.


Follow these simple steps to find the right blogs in your market:

Step #1: Go to – On the homepage, plug in your main keyword (e.g., blog strategy). Then click the “search” button:


Step #2: Analyze top organic listings – These high-ranking sites are your competitors, and they’re the right blogs to get links from, since they’re related to your subject or theme.


As you can see, the sites dominating Google organic results are likely candidates and therefore, they qualify for your outreach email.

However, you don’t have to contact the blogger and just ask for the link. That wouldn’t produce the desired result. What you want to do instead is find broken links on any of your competitors’ web pages.

First go to Google and search for this string:

intitle:”blogging business” inurl:”links”

Here’s what you’ll get:


I’m interested in the highlighted result because it contains links to several other blogs and web pages. When you get to the web page, here’s what it looks like:


From these links, you need to find broken links. And how do you achieve that?

Step #3: Go to Plug the resource page URL into the search box and click “find broken links” button:


Step #4: Analyze your broken links – If you scroll down the result page, you’ll see all the broken links and their sources.


Now it’s time to send an outreach email to the blogger and request that they replace one of the broken links with a link to your own web page that’s active, useful, and relevant.

There is another important aspect of email outreach you should pay attention to: Before you can send the emails, you need to know the first or full names of your recipients.

That way, you can address them properly. Don’t address them as friends, because friendship isn’t cultivated on the first contact that you establish with a stranger.

So let’s assume that you found a broken link on a popular blog such as or, and you want to contact the author. The question is, how do you known Darren’s or Marie’s email address?

Let me quickly show you how in 2 steps:

Go to VoilaNorbert: This is a simple tool to helps you find the email address in a site easily. Plug the person’s first and last name and blog URL in the spaces provided, and click the green button:


Step #2: Copy the person’s email address. “Norbert” dug around and found the right email address. Here:


The salutation you use in your outreach email matters a lot. By Reputation conducted a research study and found that personal salutation (e.g., “Hi Jane” or “Hello Neil”) increases close rate by 6.52%, and leads to an increase in response rate of over 20%.


The next step is to write your emails.

Many people are good at writing blog posts, but don’t know how to write persuasive email copy. The skills are quite different.

If you’re not confident of your email writing skills, you can use the templates below:


Here’s a broken link email template that works:


Note: You don’t have to send “broken link” emails only. There are times where you’d need to send a simple link request email and it could get you the link that you need. Here’s an example:


I’ve been using these two email templates for years, although I’ve since tweaked each, since a lot of people now have access to the one above. But you can model it. I typically get a 6 – 7% response rate from these emails.

A lot of brands, ecommerce stores and content marketers have benefitted from email outreach.

For example, Leaflet Missal, a Catholic gift company, increased total sales by 8%, saw an increase in sales during the peak holiday shopping period, increased annual transactions by 2.3%, and grew the number of visitors to their site by 45%.


Make sure that you’re a real person before sending an email to any blogger, content marketer, or influencer.

This means that you’ve got to use your real name, picture, and phone number. Studies found that including your phone number both on your blog and your email will increase your response rate.



Earning quality links without creating fresh content is one of those areas you’ve got to consider critically. You may not have tons of time to write engaging content or the budget to hire a proficient writer – many bloggers don’t.

Yes, I’ve been writing unique content for over a decade and I don’t see that changing anytime soon. But even so, there are times when I’ll experience writer’s block or simply don’t have time to write a 2000-word article, even in 2 hours or less.

Content will never cease to be king, but promoting the published content is queen. Content promotion is every bit as valuable a skill as writing. It’s marketing your content that generates more leads, more indexed links and increased revenue for you, not just creating fresh content.

That’s why we have more New York Times bestsellers than New York Times best authors.

Have you ever built a valuable link to your web page without fresh content? How did you do it?

Online SEO Listings

100 free seo tools listings

By: Cyrus Shepard

The 100 Best Free SEO Tools & Resources for Every Challenge – Interactive



Below you’ll find an interactive list of 100 best completely free tools, tools with both free and paid options, and free trials.

Free Tools

1. Anchor Text Over Optimization Tool

Link Research, Technical SEO

Worried about Google’s Penguin algorithm hitting you for over-optimized anchor text? Simply type in your URL for a full report of which links might raise flags.

2. Bing Webmaster Tools

Tools Suite, Diagnostic

Similar in function to Google Webmaster Tools, Bing offers a suite of interesting research tools and resources for webmasters.

3. Bitly

Social, Analytics

Most people use Bitly for URL shortening, but the real power of this platform comes from its analytics.

4. Boomerang

Email, Productivity

Boomerang lets you follow up on emails, even when you forget. Great for link building or any time you send a lot of emails.

5. Buffer


Optimize your online social media sharing. Buffer allows you to share with your audience at the optimal times for greater visibility.

6. BuiltWith

Competitive Intelligence

Use BuiltWith to discover what technology nearly any website was, well, built with. Great for competitive intelligence as well.

7. Buzzstream Tools Suite

Link Building, Tools Suite, Email

Most people know Buzzstream as an outreach platform, but they also offer a number of free link-building tools. This company gets it.

8. Caption Tube


Free and easy resource used to create captions for YouTube. Helps with usability and offers viewers a readable transcript.

9. CircleCount

Social, Analytics

Google+ analytics ramped up. Free resource to track your followers and analyze your shares. See how many followers you’ve gained over time.

10. Content Strategy Generator Tool


This tool from SEOgadget helps you plan your content strategy intelligently, using keyword research and estimating your audience size.

11. Convert Word Documents to Clean HTML

Content, Productivity

Despite the rise of Google Docs, Word still dominates much of the world. Copying and pasting has always been a hurdle, but this tool makes it easy.

12. Copyscape


Copyscape serves both as a plagiarism checker and a duplicate-content checker. Great to use if your content has been distributed across the web.

13. Domain Hunter Plus

Link Building

This magic extension for Chrome not only helps you find important broken links, but also tells you if the links point to an available domain.



Free tools for creating and sharing inforgraphics. The templates allow anyone to create a professional-looking graphic.

15. Email Format

Email, Productivity

Email Format helps you find the proper structure for thousands of companies and organizations across the web.

16. FindPeopleonPlus


The ultimate Google+ directory that’s great for research, outreach, and link building. Sort by keywords, profession, country, and more.

17. Frobee Robots.txt Checker

Robots.txt, Technical SEO

Many robots.txt files contain hidden errors not easily visible to humans. Run your file through this tool and you never know what you’ll discover.

18. GetListed

Local, Moz

This awesome local SEO tool scores your local SEO visibility and gives you actionable next steps to raise your score.

19. Google Keyword Planner

Keyword Research

The tool to replace Google’s popular keyword tool has been derided by some, but still offers data not available anywhere else.

20. Google Analytics


The most popular of all the analytics tools available, Google Analytics continually innovates and sets the standard.

21. Google Analytics API

API, Analytics

The Google Analytics API is great for building custom reports and tools, and also for pulling data straight into Excel or Google Docs.

22. Google Map Maker


Among other things, Google Map Maker allows you to contribute to public map information, which may be shared and incorporated into Google Maps.

23. Google PageSpeed Insights


Tools, data, and insights to improve your page speed. Page speed is correlated with better rankings and user engagement, so this matters.

24. Google Public Data


Drawing on vast public databases, Google public data offers a great starting point for content research, infographics, and more.

25. Google SERP Snippet Optimization Tool

Technical SEO, CRO

That SEO Mofo! Use this tool to see how your snippet may appear in Google’s search results. Add structured data, review stars, and more.

26. Google Structured Data Testing Tool

Structured Data, Technical SEO

If you use microformats or any other type of structured data, this tool will verify your markup.

27. Google Trends

Keyword Research

See what’s trending in Google search results and view keyword search popularity over time. A must for trends.

28. Google Webmaster

Tools Suite, Diagnostic

The interface recently received an overhaul, and Google Webmaster remains a must-have resource of diagnostic and health tools for site owners.



IFTTT stands for IF This, Then That. The tool allows you to create automatic triggers between various apps, like Gmail and Twitter.



A great free Infographics resource that allows you to easily create graphics and data visualizations.

31. Internet Marketing Ninjas SEO Tools

Tools Suite

The Ninjas are some of the best SEOs and online marketers out there, and they’ve put some of their best tools online for free.

32. Linkstant

Link Building

This nifty analytics tool alerts you anytime someone links to your website. Great for outreach and intelligence gathering.

33. Email Guesser

Email, Link Building

Need to send an email, but you don’t have the recipient’s address? Type in what you know and this nifty tool will help you figure it out.



Need to send an email to an untested address, but you don’t want to spam them? Check it first with this mail tester to verify.

35. MozCast

SERP Tracking, Moz

Want to know if Google is testing its algorithm this week? MozCast gives you a daily weather report to track changes in the SERPs.

36. MyBlogGuest

Link Building, Content

Guest blogging is still alive and thriving. MyBlogGuest helps you find the good opportunities out there.

37. Panguin Tool


This awesome tool connects with your Google Analytics account to help you see if and when you’ve been hit by Google Algorithm updates.

38. Pingdom


Pingdom offers an entire suite of speed tools to help analyze page load, DNS issues, and connectivity.

39. Piwik


Piwik is a lightweight web analytics solution, and a great alternative to Google Analytics.

40. Rank Checker for Firefox

Rank Tracking

This light and easy desktop tool checks rankings with the click of a button. Quick, easy and free.

41. Rapportive

Email, Link Building, Productivity

Rapportive works with your Gmail inbox to give you near-instant rich contact information for almost everyone you want to reach. A must-have for marketers.

42. Remove Duplicate Items


Ontolo offers a suite of link building software and a few helpful productivity tools for link builders. The remove duplicates tool solves a common problem.

43. Robots.txt Checker

Robots.txt, Technical SEO

Use robots best practices and discover hidden errors in your robots.txt files that may cause search engine crawling problems.

44. Schema Creator

Structured Data, Technical SEO

Everyone loves using, but the microformats are difficult to write by hand. This generator from the folks at Raven simplifies the task.

45. Scraper for Chrome


If you’ve never scraped a webpage, you’re missing out. Scraper for Chrome puts the power of simple web scraping in your hands without the need for code.

46. Seer Toolbox

Tools Suite, Analytics, Link Research

SEER opened up its internal toolbox for everyone in the world to use. These are the same tools used in-house at SEER, and they rock.

47. SEO Toolbar

Tools Suite, Toolbar, Technical SEO

On of the most popular tools available, The SEO Toolbar puts a ton of information at your fingertips including backlinks and competitive research.

48. SEO Tools for Excel

Tools Suite, Analytics, Social

You don’t need to be an Excel ninja to use Niels Bosma’s SEO Tools for Excel. This plugin does so many things many SEOs won’t work without it.

49. SEOgadget Links API

API, Link Research

The SEOgadget Links API lets you easily gather not only backlink data but contact information as well. A huge time saver.

50. SEOgadget Tools

Tools Suite

This suite of tools from the Gadget lab includes several Excel plugins, a content strategy generator, and more.

51. SEOQuake

Toolbar, Tools Suite, Technical SEO

More raw data than any other SEO toolbar out there.

52. SharedCount

Social, Analytics

Want to know how any piece of content was shared socially across the major services? This is the tool to use.

53. SharedCount API

API, Social

Harnessing the combined statistics of Google+, Twitter, Facebook, and more, the SharedCount API puts a ton of social data at your fingertips.

54. Similar Page Checker

Content, Technical SEO

Use this tool to check for duplicate content issues. The Similar Page Checker will give you a score of how closely the HTML of two pages resemble each other.

55. Sitemap Generators


Google offers a slew of free, top-notch sitemap generators. Most of these live on your server and generate new sitemaps automatically.

56. Social Authority API

API, Social

How much reach and social authority do your followers have? How about the people you’re trying to connect with? The free Social Authority API will tell you.

57. Social Crawlytics

Social, Analytics

Social Crawlytics allows you to conduct competitive research by showing you your competitors’ most-shared content. Lots of other features as well.

58. Social Mention


Social mention offers real-time social media search and analysis. Enter a search term and see who’s sharing what, right now.

59. Text Cleaner


Some of the best tools solve the simplest problems. Text cleaner cleans up all kinds of text formatting when copying and pasting between aplications.

60. Ubersuggest

Keyword Research

Every SEO loves Ubersuggest for its ease of use and wealth of keyword research ideas. Utilizing the power of Google Suggest, it returns hundreds of potential results.

61. URI Valet

Technical SEO

A great tool for digging into server headers, canonical information, analyzing redirect problems and more.

62. Virante SEO Tools

Tools Suite

Virant offers a number of high quality SEO tools to the public. These are often the same tools developed for the Virant team, opened up for public use.

63. Wayback Machine

Competitive Intelligence

Want to see the history of your website or your competitor’s site? The Wayback Machine allows you to step back in time and track important changes.

64. WebPagetest


Quick and easy website speed tool. Offers suggestions for improving performance.

65. Wordle


Create beautiful word clouds. Great for visualizations, graphics, and research.

66. Wordstream Free Keyword Tools

Keyword Research, Tools Suite

In addition to its paid offerings, Wordstream offers a suite of free keyword tools offering access to thousands of keyword suggestions.

67. Xenu’s Link Sleuth

Diagnostic, Technical SEO

Winner of the ugliest-SEO-tool-on-the-planet award, Xenu is also one of the most useful. Crawl entire sites, find broken links, create sitemaps, and more.



XML-Sitemaps offers probably the easiest sitemap creation solution anywhere. Great for smaller sites when you need a sitemap in minutes.

69. Yahoo Pipes

Content, Productivity

A great mashup tool that combines different feeds into content and other magical creations. Used for link building and whatever you can dream of.

70. Yoast WordPress SEO Plugin

Technical SEO

If you could only choose one WordPress plugin for you site, the first would be from Yoast, and so would the second. This one sets the standard.

71. YouTube Analytics

Video, Analytics

Offers video-specific analytics for YouTube videos. A must-have for YouTube video publishers.

Free and Paid

72. Ahrefs

Link Research, Link Building

One of the more popular link research tools, Ahrefs offers a large index and nice anchor text distribution charts. Mostly a paid tool, but they offer some free data.

73. Banana Tag


Banana Tag allows you to track your emails after you send them. For example, check your email open rates from Gmail.

74. CloudFlare


How do they make CloudFlare free? It works both as a CDN and a security service to provide your website with speed and safety.

75. Followerwonk

Social, Analytics, Moz

Perhaps the coolest thing about Followerwonk is the ability to track your followers. Smart SEOs also use it for outreach and research.

76. Keyword Eye

Keyword Research

Keyword eye adds a twist to keyword research by adding rich visualizations — essential when you want to move beyond keywords to valuable concepts.

77. KnowEm


KnowEm allows you to check 100’s of social profiles at once to check availability. Looking for the perfect brand name? Check KnowEm first.

78. Majestic SEO

Link Research, Competitive Intelligence, Link Building

You’ve probably seen Majestic SEO link charts all over the Internet. Great crawling technology combined with several free options make for great link research.

79. Majestic SEO API

API, Link Research

Majestic makes much of its backlink data available for free via its API.

80. MozBar

Tools Suite, Toolbar, Moz

The standard SEO toolbar for legions of marketers, the MozBar allows you to perform over 50 key tasks right from your browser. Highly recommended.

81. Mozscape API

API, Link Research, Moz

Companies everywhere incorporate the Mozscape API into their own products, but it’s also available to individuals, and much of the data is free.

82. nTopic


nTopic is one of the few proven methods for giving your content a relevancy score and offering keyword suggestions to improve it.

83. Open Site Explorer

Link Research, Moz, Competitive Intelligence, Link Building

When Google and Yahoo started removing backlink data from the public, Moz built Open Site Explorer to fill a huge need. See backlinks, anchor text, popularity metrics and more.

84. Piktochart


A cute and easy infographic generator. No experience required.

85. RowFeeder

Social, Analytics

RowFeeder allows you to track social usernames, hashtags and keywords and load that information into Excel for easy social media monitoring.

86. Screaming Frog

Diagnostic, Technical SEO

A powerful website crawling tool with a ton of features and customizations. A must-have for most serious SEOs.

87. Searchmetrics Visibility Charts

SERP Tracking, Competitive Intelligence

Track the search visibility of any website, in addition to tracking winners and losers in Google’s search results.

88. SEMrush

Tools Suite, Keyword Research, Competitive Intelligence

The paid and organic keyword data offered by SEMrush is often scary good and comprehensive. Also great for researching competitors’ ads.

89. SERPmetrics

SERP Tracking, Competitive Intelligence

SERPmetrics flux charts track the flux for US search results across Yahoo, Bing and Google over a 30-day period. A paid API is also available.

90. SimilarWeb

Competitive Intelligence

Impressive competitive intelligence across a number of online industries. Competitor website stats are hard to come by, but Similar Web does a good job.

91. StatCounter


Free, quick, and lightweight analytics solution. Often used by those who want to avoid using Google Analytics for privacy reasons.

92. Trello


Project management and tracking made simple. Used and endorsed by Moz.

93. Whitespark Local Citation Finder


Finding local citations is key to local SEO. Whitespark offers a number of free and paid solutions to find the local citations to rise above the competition.

94. Whois Lookup

Competitive Intelligence

Find registration, contact, and administrative information for any domain.

95. Wistia


The king of online video, Wistia offers SEO-friendly solutions for video hosting. Both free and low-cost options available.

Free Trials

96. Moz Analytics

Tools Suite, Diagnostic, Moz, Rank Tracking, Social

The flagship of the Moz software suite, Moz Analytics offers a dashboard of all your important marketing data in one place with actionable analytics for better marketing.

97. Optimizely

A/B Testing, CRO

Easy A/B testing and analytics to help you move toward success in your CRO efforts.

98. Raven

Tools Suite, Diagnostic, Content, Social

Raven offers a classic suite of SEO, content, and research tools popular with many marketers.

99. Visual Website Optimizer

A/B Testing, CRO

Visual Website Optimizer allows you to run A/B tests with a simple online editor that lets you test content without knowing code.

100. Wordtracker

Keyword Research

A powerful keyword research suite used by many top marketers, Wordtracker offers a generous free trial option.