List of 32 Free WordPress Themes For Effective Content Marketing

List of 32 Free WordPress Themes For Effective Content Marketing

Written by Neil Patel on September 3, 2015


You already know that WordPress is a popular CMS, and most content marketers love it. According to WpTavern, “50% of all WordPress themes on ThemeForest have generated up to $1,000 per month, because both beginners, intermediates and expert online marketers need a theme.” Are you on WordPress?

A recent statistics from ManageWp revealed that, “22% of U.S. registered domain names will run on WordPress.” And for each of these domains to become active, it needs a WordPress theme.

The question is, “how do you choose the right WordPress theme when there are so many out there?”

Trust me, it’s not as easy as you think. When I started blogging, one of the crazy activities that killed my productivity was checking out new themes. I couldn’t just place my mind and hand on the right one for me. But I know better now…

Did you know that your success as a content marketer goes beyond writing great content? There are so many factors that will ensure you’re always at the top of your game.

Your attitude to work, the way your market your content and most importantly, the look of your blog all plays a key role.

When we talk about improving your WordPress blog load time, 95% is given to the theme that you currently use. In fact, WordPress usage takes more than half of all other CMS platforms:


Investing in a professionally-looking theme is important, but what if you’re just a beginner and you’d prefer a free WordPress theme that still looks gorgeous, can you find one?

Sure you can. I deemed it necessary to write this article, because these days I get a lot of emails from my readers who would like to know where they can find the right WordPress themes that will aid in effective content marketing.

Trust me, I’ve you covered. Without much ado, here is a list of 32 professional WP themes that you can download at no cost: 

1.    Sparkling [PreviewDownload]


It’s time to sparkle your blog. If you’re looking for a flat design, clean and professionally-looking theme, Sparkling may just be the right one. It was developed using Bootstrap 3.

This modern theme has a frontend framework feature that optimizes it to display well on smartphones, desktops, tablets and other devices. This WordPress theme is unique from the millions out there because of its pixel perfect design, full-screen slider and widgets that you’ll fall in love with.

Truly, ‘Sparkling’ is built to have a premium layout and every content marketer who prides content above everything else will benefit from it. If you’re looking for SEO-friendly theme, you’re lucky.

It’s Sparkling. It’s Schema compatible. Google will have no other choice than to follow your blog. Most of the free and paid plugins out there are supported such as SEO by Yoast, W3 Total Cache, Quick AdSense, Akismet, Contact Form 7, Gravity Forms etc.

For effective content marketing, you need a WordPress theme that hands control over to you, such that you can add, modify or delete any plugin, section or modify layout as you deem fit.

Whether you’re interested in using the Sparkling WordPress theme for your personal or corporate business, you’ve won the jackpot. It’s the ideal theme that cuts across different industry such as education, business, web design, marketing, health & fitness, and more.

2.    Dazzling [PreviewDownload]


Dazzling is an unrivaled a responsive theme. It’s developed using Bootstrap 3, and comes with an optional full-screen slider. This is useful when you’re building your first corporate or portfolio site.

This flat theme has mint green accent colors and will inspire you to daily to embrace the best side of content marketing. Personally, I’m fond of this theme because it’s clean, unbeatable and will enhance your personal brand. What’s more?

Startup entrepreneurs, CEOs and Public Speakers will benefit from the full-screen slider, because they’ll use it to showcase their keynote speeches.

Dazzling modern theme can help you improve your online reputation because of its great features. Your online reputation is something that you’ve to always improve on, because 87% of people believe that your reputation is an important part of a company’s reputation.

Dazzling WordPress theme includes added optimization for a lot of the essential plugins out there such as All-in-one-SEO Pack, JetPack, Contact Form 7, and more.

3.    Red Captik [PreviewDownload]


This is a professional theme that comes free of charge. Red Captik contains modern functionalities that will enable you to structure your homepage sections, and make your “above the fold” visible.

You can use Red Captik for virtually any subject, because there is no limitations whatsoever. I know a game enthusiast who currently uses this theme, and a gossip blogger who also makes use of it.

If you’ve useful videos on YouTube, you could also use this theme to send visitors to your channel and engage them.

4.    Travelify [PreviewDownload]


Travelify is a sleek WordPress theme that comes free. Although it has some premium functionalities which give you the ability to change the theme layout (full, no sidebar, or wide).

The theme is mobile responsive, modern and you can use it for virtually any subject or business objective. For example, if you’re a content marketer, Travelify puts value on your content and highlights them for your readers to enjoy.

It’s a pixel perfect design, with a featured slider which you can turn off with a single click. The flexibility that the theme offers enable you to alter its layout until it suits your objective. You can also use a background image to make this theme customized to your brand.

5.  Ascent [PreviewDownload]


Ascent WordPress theme is designed with responsiveness in mind. This means that it’ll appear well on Tablets, Smartphones, Laptops, Desktop of all sizes and any other device. The innovative technology used is based on CSS3 and HTML5.

What I like about Ascent is the richness of the slider that appears above the header. In other words, your pictures get an added optimization that would make them stand out from the rest. If you’re a photographer, an information marketer or a content marketer, you can use Ascent to improve user experience.

This theme has been downloaded over 30,000 times, making it one of the most popular WordPress themes that is professional and free.

A right and left sidebar gives you added flexibility, and this team is translation-ready. This is essential if you’ll be serving a wider audience in different languages.

6.  Auberge [PreviewDownload]


Do you struggle to create the right content for your customers? you’re not alone. If you want to attract and nurture an audience with your blog, then you need variety of content. According to Whatech, 9% of B2B marketers struggle with producing variety of content.

But let’s assume that you’ve created variety of content, how do you showcase all of them in the right manner? You need the right WordPress theme, and Auberge may just be the right one.

This impressive Auberge WordPress theme is free, professionally-designed and it’s currently used by over 30,000 blogs. The overwhelming quality and usefulness of Auberge makes it a one-stop theme for those who want to expand their content marketing reach.

Auberge is built around a mobile-first design concept, which makes it 100% mobile responsive. One vital reason why you probably should consider this theme is because the content can be easily showcased on Retina Displays that have high resolutions.

A challenge that most site owners have when they’re trying to showcase their best content is resizing and compatibility issues, which severely drowns the value of the content.

The theme would suit every niche, but it’ll serve a better purpose restaurants and cafe pages. When constructing your pages, you can use the Beaver page builder plugin. You can download and use the lite version at no cost.

7.  Onetone [PreviewDownload]


Onetone is a streamlined WordPress theme that’s based on CSS3 and HTML5. It helps you simplify your layout, because one single page can be used to manage different information in a professional manner.

As a stylish, modern, flat and flexible theme, Onetone gives you the opportunity to alter and personalize your experience, and every other element while giving customers the experience of a lifetime.

Onetone is great for business purposes. You can individual sections (such as gallery, about, services) from the admin panel. Depending on your business objective and brand building objectives, you can upload a favicon and logo to make branding much more easier.

One last thing, Onetone WordPress theme is SEO-friendly. This makes it possible for search users to find your content and web pages. If you like, you can add Parallax scrolling, custom backgrounds, fonts and icons.

8.  Awaken [PreviewDownload]


Awaken WordPress theme is free, and has a 4 out of 5 star ratings. If you’re fond of a minimalist design, this theme is for you. Because it’s extra white spaces push your content to the forefront, and eliminates distractions.

Awaken is a magazine theme which includes two widget areas. The posts are also showcased using three distinct widgets.

The layout of this theme is constructed using Bootstrap framework, with mobile responsiveness in mind. In particular, mobile users will benefit from your blog if you use this theme.

Other essential features of Awaken is the nifty slider. The theme options panel gives you added flexibility, which enables you to change theme color, font attributes and links.

9.  Constructzine Lite [PreviewDownload]


Constructzine Lite is a stylish, flexible and modern WordPress theme that will serve your content marketing needs, because it has a clean and validated code.

This means that no matter your technical skill, you can edit, and structure your theme to display your content well.

With the basic HTML/PHP knowledge, you can structure your content display area. If you’re not a skilled developer, you don’t have to worry because the theme options panel enables you to update your settings such as logo, colors, social links and more.

One other feature of Constructzine Lite WordPress theme is that it gives you the rare privilege of customizing different sections on your homepage such as services, about, products, careers. This theme is great for corporate websites and entrepreneurs who want to be positioned as experts in their chosen industries.

The theme is compatible with some of the popular browsers (e.g. Mozilla Firefox, Internet Explorer, Google Chrome). It’s seo-friendly, mobile responsive and multipurposeful.

10.  The SSMAG [PreviewDownload]


SSMAG is a mobile responsive, plug and play WordPress theme that has a grid based layout. Content creators will find this theme useful, because of its feature which positions your content to go viral. It has a well-designed social share buttons.

The design layout is optimized to engage readers, and cause them to explore your site further. SSMAG was created in 2015. The custom widgets to display text and HTML elements.

Apart from being browser compatible, SSMAG theme supports embedded video, which will play a vital role in explaining what your blog is all about, instead of your featured image on a post page.

11.  BookRev Lite [PreviewDownload]


In its true sense, bloggers are actually telling a story. Because their posts have to flow from one section to the other. In the same vein, writing product reviews is a skill that requires storytelling.

BookRev Lite WordPress theme is well-crafted with the end user in mind. It’s unique, and designed for book reviews. When you use this theme, you can review any book, display it in the right hierarchy and give users the opportunity to leave feedback about their favorite books.

As a book reviewer, you can monetize your blog content through Amazon affiliate links, and also promote books from other online book stores. BookRev Lite theme has a powerful theme options that enables you to tweak and set the theme’s functionality to your taste, without touching the code.

Remember that when it comes to call-to-action or opt-in box, the placement plays a key role in either improving your click-through rate, boost your conversion rate or decreasing it. In the same vein, how you position your books, and product reviews will determine how much engagement you’ll create with your users.

12.  Esteem [PreviewDownload]


Most beginners to blogging are looking for a WordPress theme that will showcase their portfolio or samples so that potential clients can find them easily. If that’s what you’re after, Esteem will be right for you.

Esteem is a simple and easy to use theme that offers unlimited theme color options, so that you can change the feel and look of your site to stand out from the competition. Esteem theme comes with 2 custom themes.

One of the themes is custom-built to display your products, portfolio or services. You can upload and set your custom logo, site title from the theme options panel.

If you want to gain traction, nurture a loyal audience and establish your brand online, you should leverage the Esteem theme customizable header image.

13.  Accelerate [PreviewDownload]


Who says that you can’t find a modern WordPress theme with a premium look for your site? Well, Accelerate is right here to fill that spot. Accelerate is a super flexible theme that is suitable for portfolio, personal, travel, corporate or business services sites.

If you’re an artist like a photographer or illustrator, you can use the fullscreen slider to showcase your best works.

Accelerate theme sends a strong clear and strong message to your target audience, through its flat and straight-forward design that blends perfectly with your content (video, blog posts, audio etc).

Accelerate is fully responsive, and displays well in any type of mobile device. Moreover, the theme is retina ready to enhance your audience viewing experience and lower bounce rate.

14.  Ample [PreviewDownload]


It’s time to personalize your blog with this eye-catching and professional theme. Ample is a free minimalist and multipurpose WordPress theme that comes with a feature-rich options for customizing your layout, and setting the right metrics for your site.

Building your personal brand is an essential part of running a successful online business. So it’s necessary to customize your site by adding a professional logo and relevant header text that will appeal to your target audience.

Ample multipurpose WordPress theme is suitable for business or personal use and will play well in any industry, but it’s particularly useful for authors, freelance writers and book review writers.

15.   WP-Premium [PreviewDownload]


If you’re familiar with Copyblogger, you’ll agree with me that their first theme looked similar to this theme. I also know a few bloggers who started out with this theme, but later changed when their business grew.

Why am I saying this? Well, it’s to let you know that WP Premium free WordPress theme provides a richer experience for the end user, provides premium functionality and trendy look.

If you’re looking to start a serious blog, you should consider using WP Premium. It’s 100% responsive, which means that your texts and images will display smoothly on any device where your visitor is viewing your site from.

This theme is powered by Foundation – a front end framework that’s flexible, user friendly and professional.

WP Premium takes a content-first approach. The homepage widget areas let’s you manage your sidebar, header, navigation menu and footer. Other functionalities are a wide selection of widgets such as the author widgets which displays relevant information about the author or blog owner.

You also have the advertisement widget for monetizing your blog content with AdSense, ClickBank, CJ and any third-party affiliate network that supports HTML code and CSS.

16.   Quickstart [PreviewDownload]


This is a free and professional theme from What differentiates this theme from others is the fact that you can structure your blog layout as you want it to be.

Your category page doesn’t have to be a bland list of articles, you can now put the right content there and re-engage your audience. From the themes control panel, you can select alternative header templates quickly. No coding experience is required to effect this change.

Localization support is also enabled, because Quickstart was designed to appeal to international and local site owners. It supports multiple languages, and it’s compatible with WPML’s multilingual plugin.

There is also another feature that makes this theme unique. The Gabfire module: This is an extended functionality that enables users to embed videos and default post images, so that the difficulty associated with embedding YouTube videos for instance is eliminated.

Quickstart free WordPress theme is equipped with a single post image slider, category templates, page templates, advanced control panel. It’s search engine optimized and mobile responsive.

17.  Transhik [PreviewDownload]


Transhik sure has some amazing functionalities that you’ll love. This is a professionally-looking theme that would have sold for $39 or more, but you can download and use it for free.

It has a clever ‘above the fold’ slider that displays your best and latest works. If you’re an author, you can use this to showcase your book. If you’re an artist such as a photographer, an illustrator or web painter, this sleek slider will be very much helpful for you.

Transhik free WordPress theme displays your content using the default font face that’s clear and professional. If you’re an intermediate blogger or online entrepreneur and needs a sophisticated theme that has all the modern functionalities intact, Transhik may just be the right one for you.

18.  Onesie [PreviewDownload]


As the name implies, Onesie is a flat and free WordPress theme. It’s a one page responsive theme, which can be used for business or personal purposes.

It adapts to different screen sizes, making it possible for your texts and images to display perfectly on iPads, iPhones, tablets and other mobile devices including smart watches.

Onesie is easy to customize. You can change the background image to whatever you want. The header images can be customized to your taste, create custom navigation menus, choose the right font and layout design for optimal user experience.

Onesie is browser compatible, which means that it displays perfectly on popular browsers that your target audience will most likely be using such as Mozilla Firefox, Opera, Google Chrome, Internet Explorer and more. It also contains standard theme features such as the theme options, automatic updates and translation-reader functionality.

19.  Path [PreviewDownload]


You can use Path, a free and stylish WordPress theme if you’ve a multi-author site and magazine-related sites.

One powerful functionality of Path is that you can use the built-in WordPress custom header to manage the feel of your site, control the logo and other branding aspects of your site, as long as it’s in agreement with WordPress and Hybrid Core.

Several plugins such as Gravity Forms, Social Path, SEO by Yoast and more. No matter your industry, as long as you’re passionate about building a community, creating viral content and generating leads for your business, you can use the Path theme.

20.  Questan [PreviewDownload]


Blogging is first and foremost a mindset. If your theme looks professional, it’s going to give you a mindset that makes you think as if you’re on top of the world. You might be a beginner, but it wouldn’t make any difference – because you’re already on the right foot.

Questan is a powerful and premium WordPress theme that you can download for free. It’s designed by

This is one of such themes that would have been sold for $39 or more, but the company deemed it necessary to give it away. While it’s still free, you’ve to download it for your next blog.

It’s mobile responsive, seo-friendly and contains theme option panels for customizing your blog layout so that your content gets the #1 attention. Because that’s exactly what your target is after.

21.  Calenotis Magazine [PreviewDownload]


Calenotis Magazine WordPress theme comes free of charge. It’s ideal for any type of project.

If you’ve just launched your book (whether ebook or hardcopy), or you want to create in-depth content that will generate organic traffic for you, this magazine theme will do the job right from the very beginning.

Calenotis is a popular theme used in the health and fitness industry. Majority of the internet marketers out there aren’t aware of this theme. If they were, why are they not using it?

But the good news is that you’ve the chance to use it while it’s free. The fullscreen slider will house your best works, latest pictures, upcoming programs and more. This theme was designed using the minimalist principle “omit needless things!”

The default font size for the body text may not be that legible, but with html and CSS experience, you can always change the size of your text to suit your users.

22.  Magi Portfolio [PreviewDownload]


Magi Portfolio WordPress theme looks very much like the Transhik theme. Magi is free, responsive and has a stylish frontpage slider where you can showcase your best works. This theme also supports modern web tools and plugins.

Site speed is one of the Google ranking factors that you’ve to always consider. This theme is super fast. Your users will thank you for it.

The single post area is professionally-laid out, and font style and size and carefully set to make maximum impact. A true modern theme that’s used by tens of thousands of users, and fits well into the modern business world.

23.  Typepress [PreviewDownload]


Typepress is a free and colorful WordPress theme. People are driven by colors. In fact, in the psychology of colors, certain colors have proven to improve click rate on call-to-action as well as increase sales.

If you’re looking for a free theme to use on your blog that will be colorful, agile and has all the powerful functionalities to build your business, Typepress could be your answer. It was developed by Arm Studio, and released for free to the world.

Browser compatibility is one feature that makes this theme a resourceful one. No matter the browser that you or your users are using, they’ll not have issues reading your content, watching videos or downloading your report. Even on mobile devices, mobile users will enjoy navigating your site because of it’s mobile-friendliness feature.

24.  iPad Fieden [PreviewDownload]


Make no mistakes about it, iPad Fieden WordPress theme isn’t limited to iPad or mobile phone sites. It’d also be great if you run a tech-related blog. Take authority sites such as Techcrunch for example, they’re built from the ground up to appeal to tech and startup users.

In the same vein, iPad Fieden was designed to help your users navigate your site as they scour and read through the pages of your useful content. Of course, no matter how great a theme looks, if your content is not helpful, users will not respond as they’re supposed to.

So if you decide to use this free WordPress theme to build your business, you’ve to be determined to continually publish high-quality content. Because when you do, the powerful functionalities of iPad Fieden will bear fruits and position you as the go-to expert in your niche.

25.  Business [PreviewDownload]


When you mean business (a site that will make you money), you’ve to consider a theme that was designed for that. There are several ways to monetize and make money from a blog.

That said, do you know that the manner by which you place your affiliate links, promotional banners and other call-to-action plays a vital role in your conversion rate?

Absolutely. It does!

Business WordPress theme may be free, but it comes with premium functionalities that makes it easier to advertise on your blog like a pro. Apart from the monetization aspect, the single post are given top priority as well.

You can customize your logo, header image, background color or image. The drag-and-drop slideshow interface gives you an added experience, and your users will fall in love with it.

26.  Eliaten [PreviewDownload]


Eliaten is 100% free to use. It’s a magazine theme, and has features that enable you to optimize your homepage and add important sections such as about us, our portfolio, products and careers.

The front page image slider is ideal for showcasing your latest completed projects, clients that you’ve worked with, testimonials and some of the works that you’re proud of. It’s a Javascript slider, easy to use, easy to configure and manage.

When it comes to branding, Eliaten is flexible. You can upload your logo in the header section, and it’ll be seen clearly because the space provided is large.

The navigation menu items can be tweaked to your taste, and you’ve total control over the background color or background image. Eliaten free WordPress theme is mobile responsive, seo-optimized and suitable for personal, business or corporate blogs.

27.  Basic [PreviewDownload]


At some point in your blogging business, you’ve to focus on getting the right content out, attracting a loyal audience and answering their questions. At such points, you may not need a fancy theme, except you’ve enough money to buy a premium theme. But you can use this Basic theme.

You may think there is nothing special about ‘Basic’ free WordPress theme, but that’s not true. Most successful marketing blogs are built on minimalist blog designs, with the primary focus on the content and user.

If you’re just starting out with WordPress, you need to start with a theme that you can learn from, not a sophisticated one that requires a level of coding experience.

The layout of Basic free WordPress theme is super simple, giving you the freedom to customize the look and feel of your site. You can achieve this through the Themify options panel.

This theme was designed with features that will take you from where you’re in your content marketing career to a new level. The lightbox gallery, RSS, footer menu, 5 theme skins, social icons, child theme support, and more will enhance your blogging experience and that of your users.

28.  Design [PreviewDownload]


As the name implies, Design is a free WordPress theme that I’ve seen at work on several industry blogs. It’s well designed, and has the modern features to bring your content alive.

One of the challenges of content marketing is producing engaging content. Even if you succeed at creating the right type of content, how do you present it to your audience? What format will be best for me?

Sure, asking them is the easiest way to find out what they care about. But again, they may not be honest with their responses.

But what if you can cut through the chase, use the different widgets for the header, sidebar, footer and single post to showcase different content types such as videos, Slide Presentations, blog posts, e-books and more?

Then you can track how many clicks each of these content generates. You don’t need any magician to tell you what your users want, because numbers don’t lie.

29.  Genfes [PreviewDownload]


Genfes is the right WordPress theme to use for your niche blogs. For example, if you run a digital camera reviews blog, you can use this theme to display your best shots, edited works and more.

This theme takes a content-first approach. It places a thumbnail at the left side, while your blog post appears at the right.

The right sidebar is clean, and optimized to boost clicks on your affiliate and sponsored banners. Of course you know that the more clicks you receive, the more money you’ll make, depending on the nature of the program.

30.  Live Wire [PreviewDownload]


I like Live Wire WordPress theme because of two things: it’s free and clean. It’s primarily designed with mobile in mind and includes advanced options panel for structuring your layout. It supports Hybrid Tabs, post formats, Gravity Forms and so much more.

Live Wire has features that makes it possible for you to customize several elements such as your navigation menus, layouts, CSS and even your background.

The theme also includes breadcrumbs, sticky posts, translation-ready capability, featured images and more.

31.  Lola [PreviewDownload]


Lola free WordPress theme is specifically made for serious bloggers who want to improve their blogs. This theme was designed to conform with the latest version of WordPress, streamlined, and influenced by Tumblr.

Having a theme that looks similar to a web 2.0 site could enhance your blog. And when that social media web 2.0 platform is Tumblr, you know that you’re heading somewhere with your business.

As a high-quality theme, Lola is sleek but the developers kept it minimalist design style that always put content first. It’s 99% mobile responsive, which means that any device can display this theme perfectly and smoothly.

Other features that you’ll likely enjoy are the Right Sidebar, Two Columns and Lola gives you the ability to structure your page layout and design it accordingly.

32.  Fullby [PreviewDownload]


To be honest with you, Fullby was developed by the inspiration of Twenty Fourteen, one of the popular themes that has over 1 million downloads. A first glance, Fullby gives you that feeling of a professional, because of its layout design.

The framework for this free WordPress theme is based on the latest Bootstrap framework. This is a grid style, lightweight and fully responsive (displays well in any mobile or desktop device).

You’ll also like the lightweight theme which includes two customizable images and the featured option for the posts can be structured exactly as you want it.

There is a good platform for your content, and the galleries and video that is supported makes this theme a favorite for most celebrities. Well, if you’re a blogger you’re a celebrity too.

This Fullby free WordPress theme is fully optimized for search engines, and has in-built functionalities for your single post page and custom sidebar.


There you’ve it, the 33 professional free wordpress themes that will make your content marketing effective. Remember that it doesn’t matter the industry where you belong, inasmuch as content is King, design is the prime minister.

Gone are the day when people only focus on the content of a book or site. Today, people actually judge a book by its cover. Most of the New York Bestselling Books out there are one of the best packaged books. They didn’t win those awards because the author happens to be the best writer.

When you give ample time to choosing the best theme for your blog, especially at the beginning, you’re establishing your foot in your industry. Your brand becomes noticeable to your target audience, and trust me, that is priceless.

If I decide to go on, this article will be endless. But I know there are thousands if not millions of free wordpress themes that you’ve used and found valuable. Tell us the name in the comment box, and your reason for choosing it.

List of 32 Free WordPress Themes For Effective Content Marketing